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How to Use Google Analytics Data to Improve Your Website This New Year

How to Use Google Analytics Data to Improve Your Website This New Year

Do you want to improve your website this new year?

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond.

By effectively using Google Analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line.

If you’re looking to get a head start to improve your website this new year, we’ll walk you through how to make data-driven decisions using Google Analytics.

Add Google Analytics to your site
Before you dive in to access the data, you need to make sure that Google Analytics is properly set up on your website. Wrongly implemented tracking will skew your tracking data, leading you to take wrong decisions.

To implement Google Analytics, all you need to do is to create an account, connect your website with Analytics and add the tracking code snippet to the section of your website.

If you’re on WordPress, you can use this simple guide to help you get set up with Google Analytics.

Upon the setup, it may take a few hours to start gathering your website data. Let’s take a look at a few different aspects of using Google Analytics to improve your site.

Focus on your goals
To make informed decisions, you’ll need to have a clear focus on your goals and need to figure out how to accomplish them by setting objectives.

For example, in this new year, if your goal is to drive more conversions from your blog, it is vital to know what type of content resonates best with your audience.

One way to review your content is by going to your Pages report in Google Analytics. There you can identify which blog posts and pages drive the most conversions. It may not be worth your time to focus on content that drives tons of traffic without conversions.

Now that doesn’t mean every blog post needs to drive conversions. Instead, every piece of content you produce should meet your objectives.

For example, if you monetize your blog with AdSense, you might want to track AdSense clicks on your blog posts to figure out the type of content that generates the most revenue. This way you can create more similar content on your blog that is likely to generate more revenue.

After finding the type of content that brings positive results, come up with more content ideas for your blog and add them to your editorial calendar.

Study bounce rate
One of the most important metrics to keep an eye on is bounce rate. In simple terms, bounce rate is the percentage of single-page visits on your site. It tells you whether your visitors stick to your site or leave after their first-page visit.

Generally speaking, the lower your bounce rate, the more engaging your site is, the better for your business.

If a large number of visitors navigate away from your site after viewing only one page, this means you need to optimize your content or use better calls to action that intrigue visitors to dive deeper into your offering.

Some ways to improve your bounce rate are:

  • Make your content enticing and consumable in short span of time.
  • Reduce the loading time of your site and make your landing pages visually appealing.
  • Create an exit-intent popup that shows visitors another useful resource on your site. Using OptinMonster, you can show targeted pop-up campaigns throughout your site at the precise moment your visitors are about to leave.

Study behavior flow
Aside from showing you valuable metrics, Google Analytics allows you to conduct user flow analysis to understand how your visitors explore your site to take action that you deem to be of value.

By studying behavior flow of your users, you can figure out leaky spots in your sales funnel. Once you identified those areas, you can take measures to reduce the drop-off and boost sales and revenue.

For tracking conversions, be sure to set up Google Analytics goals in the first place. And to track sales and revenue, you’ll have to enable e-commerce tracking in Google Analytics.
Conduct an annual content audit

If you’re investing in content marketing, you’ll need to focus on a few different metrics to determine your content marketing return on investment (ROI). Calculating your content marketing ROI enables you to identify whether your content marketing investment is paying off.

For most websites, the primary goal of content marketing is to attract quality leads and turn them into customers.

However, you can’t expect to convert every website visitor that lands on your site into customers. That means besides conversions, you’ll have to focus on other key metrics, like lead quality, traffic, and onsite engagement.

When conducting a yearly content audit on your site, below are a few things you need to consider.

  • Find keywords that attract the most traffic to your site. Understand the intention of your organic visitors and figure out whether your articles deliver what your visitors want.
  • Identify your past content marketing pieces that have performed best in terms of driving traffic and engagement. Be sure to add similar article ideas to your editorial calendar.
  • Eliminate content that no longer reflects your business.

I hope the above tips give you some insights into using Google Analytics to improve your website’s bottom line.

It only takes a few minutes to get going, and you’ll be on your way to creating marketing strategies that will help you improve your website this new year.

3 Ways to Stand Out This Holiday Season Without Offering a Discount

santa social media

There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc.

But it is possible to stand out during the holiday season without offering those kinds of discounts. You may not win the price war, but you can expect to capture your audience’s attention with relevant content, a mobile presence, and customer reviews. And that will benefit you in the long run, not just between now and the end of the year.
Here are three ways to stand out:

1. Relevant content. Plain and simple: If you are sending relevant content, you will stand out. You’re reading this blog post because it’s covering a topic you care about. Your customers are going to read your emails and social media posts for the same reason. Not only does relevant content based on your customers’ interests help you stand out, it can lead to as many sales as free or discounted shipping offers can.

Delivering relevant content is easy to do! On your social media pages, pay attention to what your fans and followers respond to and engage with. Create more posts like that. For email, pay attention to what subscribers are clicking on and what they said they wanted at sign up, and send them targeted relevant mailings about those topics. Just in time for the holidays, you’ll see a higher open rate and clickthrough rate when you need it most.

2. Mobile. Your customers are on their mobile devices, and the businesses that are there too are the ones that stand out. It’s not just about having a mobile-friendly website but thinking about all the places people can find your business online. You should expand your presence because, according to Microsoft, 70% of all mobile searches result in action within one hour. Be there when customers are looking for you! And don’t stop there. Continue to engage them at your location. Make it easy for people to join your email list with their mobile phones using Text-to-Join.

3. Reviews. Do you trust ads? I don’t, and apparently, the majority of consumers don’t either. What your customers do trust is consumer reviews. They search for them online, they ask their social networks, and they rely on those before making a purchase. In fact, 71% of consumers say online reviews are important when considering purchasing a product. Reviews are important, so ask for them! Ask people to share their thoughts and opinions in an online survey, a Facebook poll, or just by directing them to your Yelp page. Once you have the reviews, don’t stop there. Promote them! Quote customer comments in your emails, link to them from your Facebook Page, or use a QR code to link to them in your store.

By talking to your customers about what they care about, engaging them where they are with mobile, and validating your messages with reviews, you can set your business apart this holiday season, no discounts needed.

10 Online Marketing Ideas for e-Commerce

buying online

Who doesn’t love to buy goods and services right from the comfort of their home? E-commerce has become quite popular over the past few years as people can shop at their own convenience, with total comfort, without the headache of beating the traffic and standing in long queues. If you too have decided to launch an e-commerce site or have already done so, to cash in on this trend, you need to promote it well to rake in the moolah.

Improving the online presence of an e-commerce site is not an easy task. After all, SEO professionals and online marketers have to optimize the website in order to improve the user experience and achieve better rankings. But the buck doesn’t stop there. You should also use all the available channels to promote your store online. In fact, there are many ways to generate more traffic. All that you need to do is figure out what trick works best for your business and follow that accordingly. Here are 10 ideas that can help you to market your ecommerce site online:

  1. Submit product feeds – Since you sell products online, you should definitely use product feeds. This will help you reach a broader audience. A product feed is a file that is generated from a website which lists several product details like descriptions, pricing and photos. You can submit these product feeds to different shopping comparison websites and search engines. You can also make these available to some customers using feed readers.
  2. Upselling your products – Not many businesses try this but you can ask your potential/existing customer if they would be interested in a slightly more expensive product when they consider buying a similar one. If you are in a dilemma about whether it would work or not, it will - say some research results. According to these, upselling on e-commerce sites is 20 times more effective as compared to cross-selling. At times, your customers may not know about the availability of a better product, or could be sure that a different product would be a better fit for their needs. You should emphasize the difference and your customer may be convinced to go for an upgrade.
  3. Submit your site - Most e-commerce website owners submit their site to the key search engines and then wait for customers to visit their online store. What they forget is to look for other niche sites and directories available, where they can submit their business information and website. Some of these sites and directories will not only improve your link popularity, but can also drive highly targeted traffic to your online store. Though many overlook this step, you shouldn’t, as it is an important step for marketing your e-commerce site online.
  4. Claim local listings - Google, Yahoo, Yelp as well as many other search engines, local listing sites and directories have tools to help local shoppers find your business. Some of them even help prospective buyers get maps of location (in case you have a physical store too), hours of operation, and even discounts coupons. You should create/claim your business listing to attract more local traffic. Some of these listings are free for basic information though you can upgrade for a fee to have more options such as adding a business logo, uploading videos etc.
  5. Make a strong social media presence – Social media networks are one of the most powerful tools to promote your e-commerce website. Make sure your website has a strong social media presence and the social media buttons are placed strategically on your website. Check product ratings and reviews thoroughly as it will help you understand which products your target customers like the most. You can also organize contests related to your services and products as this will help generate a positive buzz for your business. If you want to generate highly targeted traffic to your website, you can opt for PPC advertising. You can also create a business blog and write reviews for the best selling products. Email marketing campaigns and affiliate marketing can also help boost your sales.
  6. Send press releases – One of the best tricks to spread the word about your e-commerce site is to send press releases. You can consider sending press releases about your products, services or stores. Whether you launch a new line of products, conduct a special event or open a new shop in another city, you can send press releases to various media outlets and online news distribution services.
  7. Sharing your knowledge – To establish yourself as a voice of authority or an expert, you can share your knowledge across different platforms. Starting from article marketing (where you write and submit articles to increase awareness of your online store’s presence), to hosting seminars, classes, or workshops online, you can educate your target audience, establish credibility and build trust. All these will eventually make people open to buying from you.
  8. Create your own commercials – Instead of print marketing, opt for video marketing online. It allows retailers to extend the reach of their message to a larger audience. Create a unique online ad or a video that will promote your brand or convey your message. These not only generate interest among your target audience but also help you earn a significantly high ROI.
  9. Go mobile – Since people across the globe these days prefer to search and access information through mobile phones instead of desktop or personal computers, it is advisable to develop a mobile version of your website. The standard desktop version won't run on a mobile and even if it does, some elements may not display properly. This is why you have to develop a mobile version. Make sure this version is absolutely simple and loads quickly so that your users can access it without any difficulty.
  10. Give freebies –Everyone loves freebies and giveaways. Retailers have been using these marketing tools for decades. You too can offer some of them, from time to time, to encourage your existing and potential shoppers to return for more. However, remember that your giveaways don’t need to be expensive. You can give special offers for contest winners, product samples for survey responders, or coupon codes for the first 50 buyers on a specific day or between a specific time schedule. You may even consider giving helpful content as promotional giveaways. After all, a big advantage of online marketing is the chance to offer such freebies easily and quickly to woo your target customers.

What are you waiting for? Follow these ideas to promote and market your e-commerce website online effectively.

Goal Setting Tips for Marketing Agencies

Goal Setting Tips for Marketing Agencies

 

So how do you create specific, attainable, and ambitious goals that will lead you to take action? Let’s take a look at the steps.

Step 1: Set SPECIFIC goals
You took a good hard look at your website and — yikes — when did it get so out of date?! It might need updating to be mobile responsive or include some client testimonials to help you attract prospects into calling you. Don’t just make your goal “update website” or “add testimonials.”

Break the goal into specific actions that are doable and lend to achieving them. For example, a more specific goal might be, “submit mobile responsive project to two web designer contacts — need a bid and proposed timeline,” or “email all clients from the past six months a link to leave feedback and a testimonial.”

Being specific will help you better define your goals and shed more light on what needs to be done by providing step-by-step instructions.

Step 2: Set ATTAINABLE goals
You’ve made your goals specific, now make sure they are attainable. This may sound simple, but it’s probably the hardest thing to do.

It’s great to know what your goals are. It’s better to break them down into specific actions that require specific instructions. But, if the chance of you completing them is little to none, well then, you’re not setting yourself up for success, are you?

Here are some suggestions to make your goals more attainable:

  • Make your goals non-negotiable. Set them in firm language and set parameters and expectations as you would for your client. Your goals should not be an option; they should be an obligation you have to yourself and your business.
  • Build in accountability. For some, accountability means publicly declaring or sharing your specific goals and your plan to achieve them with those within your company or close network. For others, this means having an accountability partner who also is looking to improve their business.
  • Don’t go it alone! Constant Contact, can offer you expertise, advice, and resources to help you achieve your goals.

Step 3: Set AMBITIOUS goals
Now that you know your goals and have been specific with steps that will make them attainable, it’s important to remember to be ambitious. Don’t sell yourself short!

As marketers, we know how to map out carefully constructed plans geared towards our client’s goals, normally holding little to nothing back in making them successful. However, when setting our own goals, many of us shoot for just being able to check off the box vs. breaking out of the box.

Part of this is due to the fact we’d rather succeed than fail, that’s understandable. But part of the reason many of us are not setting ambitious enough goals is that we don’t take the time to ask ourselves the why behind our goals?

For example, maybe you want to offer social media marketing services to all of your clients in 2018. But why? Is it because everyone else does? That’s not a genuine why and ambitions are likely to run flat.

Is it because you’ve been fine-tuning your social media marketing for the past year on yourself (and one test client) and you’re excited to bring that same plan to increase engagement to your clients just as you have done for yourself? Well then, that is both an ambitious and motivating why.

Knowing your why will make the purpose clear and fuel your ambition.

Step 4: Set TIMELINES
Don’t overlook timelines when setting goals. Without them, you diminish your accountability and the likelihood of completing your goals.

Why are timelines so important?

  • They provide the framework for what needs to be done by helping you break goals into specifics.
  • They set clear expectations by allowing you to realistically mapping out what it takes to reach each goal.
  • They often serve as the connection between two or more goals that rely on one another to be completed before the next step may be taken.
  • They establish a set of benchmarks in the event something needs to be shifted or modified.

When following these four steps for successful goal setting for marketers, we’re certain this year you’ll do more than meet your needs, you’ll most likely exceed them!