- Published: Wednesday, 30 April 2014 15:02
If you are looking for some innovative ways to promote your business, try using Foursquare, which is a social networking website that’s based on location. The term also refers to a game and a software for mobile devices. Users generally use a device specific application or text messaging to "check-in" at venues. So, registered users can use this web and mobile application to connect with friends and update their location. You too can use the platform of Foursquare to highlight specials to its users who check-in nearby and get useful data for your business from the location-based campaigns.
If you are wondering how to give your business some leverage using Foursquare, here are some tips to help you get started:
Persuade users to shout out: Though users can get the word out about your offerings by telling the same to their friends on Foursquare, it will be much more helpful if they shout out about the same on their Twitter profiles too. So, encourage them to shout out and you will see how amazing such a word-of-the-mouth publicity can turn out to be.
Engage your customers with some fun activities: You can create some unique tips list or to-do lists with a touch of fun and humor for the Foursquare users. Entice these people complete one or more of the tasks, and ensure that they get rewarded for the job. This will not only bring the fun side of your business to the forefront but also help customers to be at ease while they are at your place.
Create Foursquare specials: There are some tools that you can use to create a wide range of Foursquare Specials, which are customized for your customers and your venue. You can use Mayor Specials where your most loyal customer acts as the Mayor of the venue to unlock the special offers, Check-in Specials that’s unlocked by a user who has checked into your venue a certain number of times, Frequency-based Specials where users with frequent check-ins get rewarded, and the like. The basic idea behind these specials is to empower you to develop more engaging and long term ongoing relationship with your customers.
Promoting specials via mobile: You can actively promote your business offerings to Foursquare mobile clients (those who have Androids, iPhones, and Blackberry), thereby drawing their attention to venues that offer special deals to them. For example, a Foursquare user near your store can be informed about special treatments that he or she will get on visiting your store. In case you run a restaurant, a Foursquare user who has come to the venue can be informed about how he or she could unlock a free snack or discounted beverages.
Integrate it with other tools: You can use Foursquare more effectively for your business by using it with other social tools like Twitter and Facebook. You can also make videos or write a blog to attract and encourage the customers to use Foursquare. You can even thank the users who have checked into your location on Facebook or Twitter, and invite them to share their experiences and offer feedback, which in turn will help you to better your offerings.
So, start now and see how Foursquare can give a boost to your sales figures.