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Press Release Sites You Can't Overlook

online-marketingWriting and submitting press releases related to your business and service is an important aspect of online marketing campaigns today. Worthwhile news can be shared with others and offer more opportunities for inbound linking and others to find your site. We've compiled some of the hottest Press Release sites on the net. When writing, a good rule of thumb is to keep your press release between 350-400 words and include no more than two links with your complete URL in the body of the article. Be sure to grade your press release for marketing effectiveness before submitting it to the masses.

1. przoom.com
2. clickpress.com
3. businesswire.com
4. freepressreleases.co.uk
5. google.com/base
6. i-newswire.com
7. newswiretoday.com
8. openpr.com
9. pr9.net
10. pressbox.co.uk
11. pressradar.com
12. pr-inside.com
13. prlog.org
14. prurgent.com/submit_press_release.htm
15. publicrelations.uk.com
16. theopenpress.com
17. prweb.com
18. press-releases.blogspot.com
19. prlog.com
20. PRLeap.com
21. 24-7pressrelease.com

Five Killer Tips for Location Based Services

local1In these days when social networking has become a part of one’s daily and business lives, Location Based Services or LBS is making it more effective. This is one marketing strategy that takes your use of social media to another level, and helps your efforts become specific and more concentrated. This will aid in getting more customers within a particular region or locality. Moreover, thanks to LBS, you can expect your customers to visit to your place and get the feel of the products and services. The major LBS applications that are currently in vogue are Loopt, Foursquare, and Gowalla. Let’s examine some killer tips to make the most of these services.

Knowing Your Apps: Let’s face it. Unless you know your applications inside out, you will not be able to get the best out of them. Different applications work differently, but they are all connected to the Global Positioning Satellites (GPS) that locate the area where the user is logging in from. The primary applications that people generally use include Facebook, Google Latitude, Loopt, Foursquare, Yelp, and Brightkite. Downloading all these applications on your mobile will show that some of them also endorse badges, logos, and free gift announcements. Considering the fact that LBS users often refer a place their friends, you can offer these freebies whenever they login from your place.

Cut to Your Size: The ultimate strategy is to customize according to your need. Now, this is again interconnected to your understanding of the application or the services. If you know your application well, you can create a logo or marketing strategy that will fit the uniqueness of the application. You will get the freedom to make your own changes with most of these applications. Rather than waiting for the customers to create a to-do list, you may offer them once as soon as they drop by your shop or area. All you need to remember here is that many of these customization options are dependent on the network that you will have.

Connect with Customers: Connecting with customers will become more direct and much simpler with the help of these LBS. Whenever customers log in from your place, you can inform them about your new products and services. If they like it, they may pass it on to their friends or family. These services give you enough scope to become more creative with your approach. The combination of innovation and technology can do wonders for your business.

Tracking and Analyzing: Yes, with LBS you can also find out the result of your communication and advertising strategies. This is important to see whether your steps are making the expected impacts, or whether you need a change of strategy. You will also come to know the patterns that customer behavior often shows. This will help you to fine tune the marketing strategy further, as and when it’s necessary.

What not to do: Here are a few things that you should avoid by all means. It is a good thing to avoid any kind of false review and make sure that your ad is well made. It should have directness that suits the medium.

Using Social Media to Fight Negative Press

negative-pressEvery company undergoes it at some given point. Just Google it on the internet and you will find a good number of problems involving high profile companies. In an era where social media has become one of the major sources of information, controlling PR crises has become even more challenging. One false step and your business may get promoted throughout cyberspace in a matter of hours. But at the same time, one can use these same media channels to fight negative press. In fact, there are many PR professionals who plan strategies keeping in mind their possible impact on social media. The important question is how one should approach the problem.

Communication: Any relationship, be it personal or professional, can become stronger through communication. Moreover, communication helps one to clarify doubts and misunderstandings. Proper communication becomes more important during the time of PR crisis. It is very important that you place your side of the story to the customers without losing any time. And it is here that social media can help. A short message on Twitter or a Facebook post will get you more attention than mere press releases. Remember, keeping mum will not help you at all; rather, it will be seen as an acceptance of the mistake.

Preparation: The best way to avoid a crisis is to stay prepared for it. Though some of the crises are unforeseen, some others happen because we tend to overlook alerts. Starting a social media profile is a first step. Opening one at the moment of crises will not help. The more you nurture your social relationships through these sites, the better it is. This will help you to get the confidence of the users. You will also come to know what people are saying and thinking about your brand, services, and product. Any negative talk or any red signal, and you can act on it immediately.

Introduce “Black Pages”: The term “black pages” may catch some unaware. But, it is just a fancy name of a web page where your users and other browsers can post their comments and feedback on various topics. Most of the time, these pages operate live sessions. Understand the possible problems that can crop up while running the business, and prepare their solutions or answers. So, if any of these questions comes up in future, you may immediately provide the answers.

Propose Service: While offering solutions to any crises, continue an attitude of service provider over the social media. A humble tone and acceptance of mistakes, followed by quick solution will keep your customers happy. Chances are that you will get a good load of positive tweets or Facebook posts.

Continuous Process: Though it’s a bad habit, the common practice is that people start ignoring social media once the crisis is handled. Considering the trend in businesses, this will not be a wise move. Irregular presence in social media will not give you any benefits. As said earlier, keeping a relationship is a continuous and long process. If you remember the social media in your good times as well, it will definitely be of great help to you during your worst times.

Social media are neither the enemy nor the competitors of the PR department. Rather, they are one of the most potent weapons that the department can use to evade or solve a crisis.

Using the Social Web to Generate Leads

seo-analyticsSocial media is a great way to listen to clients' needs and build a credible web presence that extends beyond your website... but did you know you can use the social web to generate leads? Below are some tips on how to acquire new business using popular social media sites. If your current and prospective clients are there, you should at least be in on the conversation.

Twitter - Twitter search is one of the most powerful lead sourcing tools available. Using this feature, you can see in real-time what people are tweeting about. Search and see how many people are tweeting about your topic... hundreds! Now, how many of those people are looking for an expert like you? How many need an SEO expert? The list goes on and on -- don't let these cries for help get snatched up by someone else.

Search for your area of expertise. Find the leads. And then send them a friendly tweet letting them know you can help. Remember: people hate spam. Don't hit potential clients over the head with your pitch. And before you start hunting for leads make sure your Twitter profile outlines your expertise and includes links back to your credible website, portfolio, etc.

Facebook - Like Twitter, people share their thoughts on services they want or need. And you can use their search feature to see who may need your help. Try searching your service or product in Facebook's search feature. On the left sidebar, look at the option to choose Posts by Everyone. This is everyone that is currently posting about that topic. Again it's a lot of people... but one of them might be a potential client.

LinkedIn - As you probably know, LinkedIn is a fantastic place to network and join groups of like-minded professionals. But are you using it to garner business? Does your profile mention that what services you offer? LinkedIn is a great site to promote your services.

First and foremost, add an offer to your profile updates. What's more compelling to a potential client: "Looking for a new car" or "Get a Free analysis at (insert your url) and see what I can do for you!" Also make sure your specialties and summary include your strongest skills. If you want to drive business make sure you have the profile to back it up.

Craigslist- Much more of a barebones approach as opposed to the previous mentioned sites, but definitely another great place to find people looking for your expertise. You can use Craigslist's search feature to look for "gigs" in your area that apply directly to your expertise.