- Published: Monday, 02 July 2018 10:42
Did you know that many people rely on Yelp for advice on dry cleaners, restaurants, retailers, service providers, gardeners, handymen, and so on as they assume Yelp to be a reliable site that supports all comments without bias, irrespective of whether they are good or bad. In fact, according to the Yelp blog, the second quarter of 2018 witnessed a whopping 74 million unique visitors on an average every month, while 72 million unique mobile devices users utilized Yelp's mobile application on a monthly average basis. With more than 163 million reviews submitted by Yelpers, Yelp is surely a dominant force when you consider social review sites that help customers decide on anything from the city's most renowned lawyer to its tastiest burger.
In case you own a local business, your online presence can be effectively enhanced with a Yelp listing. Many restaurant owners have used Yelp to bring great benefits to their business, and are constantly trying to improve their star ratings on Yelp. However, it doesn’t mean that Yelp can help only restaurateurs. In fact, 75% of the Yelp listings include other businesses, which show why customers turn to this site before making decisions for anything related to local businesses.
Whether you have an existing business that needs to attract new customers from the neighborhood, or plan to launch a new venture that would need the patronage of local consumers, the ever-increasing audience on Yelp can help. So, almost everyone from a web designer, SEO specialist, restaurateur, and lawyer, to a physician, chiropractor, plumber, and gardener can benefit from Yelp listings.
Why use Yelp
If you are still apprehensive about using Yelp, here are some of the benefits of Yelp listings:
Being found online easily: Many people may not even know that your business exists. A yelp listing can not only help your business being found by people searching Yelp but can also appear on search engine results, thus increasing your online visibility.
Boost SEO efforts: Your Yelp listing gives you the chance to add description of your business, get reviews, and link your listing back to your website. By choosing relevant keywords and listing back to the right page of your website, you can boost your business’s SEO efforts. This would also mean that your Yelp listing starts appearing in the top few pages of major search engine results, which in turn will help boost your business.
Free publicity: By adding your business name, address (complete with city and zip code), phone number etc, you can make it easy for people to visit your shop and buy from you. Thus, you can use the Yelp platform for free to advertise your offerings.
Understand your clients: By checking user reviews, you can understand what your customers love and loathe about your offerings. This way, you can fix things that don’t work, and focus better on the ones that work. You may even communicate with your customers both publicly and privately to understand what they want.
Using in lieu of a website: Start-ups with a cash crunch may find it difficult to invest in creating a website. Yelp listing can be used temporarily for the purpose. Your Yelp listing can easily give your company an online presence as you can add pictures, address, description etc, all of which are usually found on a website.
Tapping clientele on the go: With many people using the Yelp app on their mobile phones, it becomes easy to tap into the ever increasing brigade of smartphone device users and let them know about your business.
How to use Yelp
If your business already has some reviews on Yelp, you can claim the listing and add additional information, contact number etc. You may search your business name to find if any listing already exists or not. If you find one, you would need to click the link marked “Work here? Unlock this Business Page” to add details/contact information. In case your business doesn’t have any existence on Yelp, you may create a new business page. You can read the support page to get started.
Once you are on Yelp, you can engage in meaningful conversations with your customers by replying to their feedback publicly or privately. This way, you can retain happy customers, and convert those not too happy with promises of better services,
You may also create deals in minutes, and get paid when Yelp visitors buy your deals. Posting check-in offers, which are showed on Yelp's Mobile Applications, is yet another method of promoting your business to users searching nearby.
Keeping an eye on your competitors, viewing business trends, analyzing the performance of your business page with charts and stats are some other things that can help you to improve your business and leverage Yelp.
So, start using Yelp to beneift your business if you aren’t already doing so.