Blog - SEO and internet marketing

1. Foundation of the site is key. Ensure you have it built to current W3C standards utilizing such technologies as HTML, CSS and PHP
2. Include meta-tags and keywords relative to content
3. Body text and headings should support and reiterate keywords
4. List your business for free on Google Maps
5. Create a Google AdWords campaign
6. Add a conversion form to your site
7. Analyze your web traffic and adjust accordingly
8. Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly
9. Create a traffic funnel for how you want clients to navigate through your site
10. Increase your external links to your site
11. Periodically check for non-functioning or broken internal and external links
12. Increase hits back to your site by doing regular email/eNewsletter marketing campaigns
13. Add a "bookmark this page" to your site so customers can easily come back
14. Add an "email this page to a friend" link to your site
15. Don't use flash on your site
16. Don't use frames on your site
17. Don't use tables on your site
18. Don't belong to a weblink or link ring. They don't work
19. Regularly check your standing in popular search engines (Google, Yahoo, Bing) using keywords potential clients would be using
20. Be sure your site loads quickly with graphics optimized for the web
21. Keep content fresh as search engines seek out pages that are frequently updated and receive hits
22. Be sure all links internal and external are all working
23. Your website address should be printed on all business and marketing items
24. Advertise your site in the many free online classifieds to increase traffic
25. List your site with the hundreds of search engines out there - many are free
26. Use text instead of images to tell of important links or information
27. Purchase your domain name for long periods of time. Search engines see that as a stable, notable site.
28. Submit a Sitemap (not sitemap) to search engines so they know of additional content

For more marketing ideas, or to get started with any of these, fill out our free Estimate form, SEO estimate...

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6 Comments

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1. jacob watches makes this comment

   Saturday, 25 July 2009

   I don't get it, why no flash on sites? I see several high rankings expensive sites with flash all the time? especially wrist watches sites.

2. jacob watches makes this comment

   Saturday, 25 July 2009

   thanks for the tips, but what is wrong with flash?

3. Michelle makes this comment

   Saturday, 25 July 2009

   Hi Jacob Watches - I get this question a great deal - about as much as I get people calling to tell me that no one can find their flash site in search engine results. Flash is acceptable used in moderation for slide shows and visual type elements, but not good for text based information. IE: an entire site should not be based in flash. Only recently (after this article was written in 2007) Google began being able to "read" flash based sites - with modifications by the developer. For more info on why not to use flash, check out: http://tinyurl.com/lyzpfu

4. Adam Colin makes this comment

   Thursday, 05 November 2009

   I know the company I work for used a company called QuickBump to Boost there ranking. We went from not even knowen to top 2nd page of Google in less then a month.

5. Elvis makes this comment

   Monday, 04 January 2010

   Reading this I've remembered: hey you don't have your business listed on Google Maps. Well, I live in small country called Slovenia where you can't use some of the Google apps and Maps is one of them. :(

6. TSwain makes this comment

   Monday, 01 February 2010

   I don’t usually reply to posts but I will in this case, great info...I will add a backlink and bookmark your site. Keep up the good work!

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