Great Ways to Acquire New Leads
Running a business means constantly looking out for potential customers and finding ways of enticing them, thus increasing your customer base. While directing traffic to your website can be pretty easy and straightforward, finding the right ones, who will actually become your customer; is very difficult. Leads generation is all about identifying and finding the right kind of people interested in your business. Following are some of the simple yet great ways to acquire new leads.
Business begins at home: Just like charity, start generating leads by tapping friends and family members. If you provide a service, start with your family and friends and ask them to recommend you to their friends and other acquaintances.
Target your best buyers: All businesses have a loyal group of buyers who give you nearly 80% of your business. Targeting such buyers and sending them regular emails will result in their converting to loyal customers.
Join Networks: Each business has its own network or group, which is a gold mine for such leads. Chamber of Commerce, Trade associations and other similar networks should be targeted as potential information source for generating good leads.
Increase visibility in your community: In addition to joining a network or association, you can also generate new leads by doing some good work in your community. Being a part of the Rotary club in any of its ventures will help you forge good relationships with the community, which ultimately means new leads.
Business Alliances: An allied method by forging alliances with other businesses in your field that have a similar outlook towards customers can also help. By forging such relationships, you can actually exchange customers and generate leads to enhance the profitability of both businesses.
Attending trade shows: This is one of the easiest ways of generating leads as this gets you in direct contact with the people who might be interested in you and your business. However, it is important to create an attractive stall at such shows so that you can attract maximum people and generate leads. It is important to remember that you are not the only business using this tactic and hence the need to be different yet special to your potential customers
Training Programs, Seminars or Webinars: These are again excellent sources for new leads, especially if you can afford to provide it free of cost as there is nothing like a freebie to attract people. Providing knowledge to others is a great way of ensuring more followers, which ultimately means generating more leads.
Referrals: Your existing loyal customers are excellent sources for recommending new clients. In order to get them to give you leads, provide them with incentives, like a free product, service or a gift etc. Trust is the key factor to generating such leads and therefore, it is important to ensure that you take all the necessary steps to gain the trust of your existing customers by providing quality service or products.
Buying Leads: There are several companies, offline and online, which provide lists of potential customers. This is definitely easier than generating a list on your own.
Generating leads becomes very easy when you follow the above mentioned steps but care should be taken to ensure that you provide good services to those generated leads, if you want to convert them into profits.