If you have developed a website for your business, perhaps you have also created a social media presence for the same. But merely creating a Facebook page for your business won’t do. You need to be regular on the social media platform in order to achieve the desired amount of traffic. While there are a number of ways to drive forced traffic to your website or to the social media pages of your website, like PPC (Pay Per Click) or Google Ads, it is always advisable to get more organic traffic. The more organic traffic you get for your website, the more it benefits in the long run. Since Facebook is one of the leading social media platforms, used worldwide, you might like to get more organic Facebook traffic for your website. But with the recent announcement on behalf of Facebook, regarding the reduction of organic reach for pages, it has become all the more difficult to get more organic Facebook traffic. Here are some ways that can still help you bring organic traffic from Facebook:
Ensure a steady stream of content at regular intervals
One of the key strategies to get more organic Facebook traffic to your website is to update the site regularly. If your website never changes, you will have to struggle a lot in order to drive genuine traffic to your website. Posting fresh and unique content on your website is important not only for effective social media marketing, but also for better search engine optimization. Even if you can't update your blog every day, consider posting a business tip of your genre, curating top 5 helpful articles in your niche, a news bite with a picture etc, at least once a week, to give something meaningful and useful to your website’s regular visitors. Scheduling your posts at times when there’s less competition (at 11:30 pm or beyond) can also help you get more organic traffic.
Make sure your users can easily share the content on Facebook
If you want to generate more Facebook traffic to your website, you must ensure that it is absolutely easy to share your content on Facebook. Consider adding Facebook share buttons or a social share plugin. One type of plugin that you can use is the Digg Digg plugin. It lets you display all the essential buttons, and also floats along the side of the post just as the readers scroll through the articles. You can also add static share buttons right at the beginning and the end of the post.
Optimize your posts
Basically, there are three ways to optimize your Facebook posts and include a link to your website. Most people simply post a link and let the link pull in the metadata and image. But in case the image on your website isn’t sized optimally in a 1.91:1 ratio, the pulled up image will be shown in a smaller size in the news feed. Another way is to post an image and then put the link into the status update along with a little blurb with reference to the link. In this case, every time the photo is shared, the small description too will travel with it, thus giving you a bit more control on the outgoing message. What’s more, the news feed can show the images in a bigger size. Changing your posts to text-only post with a link is yet another way though social media experts believe that it’s unlikely to work well in the future as Facebook’s new algorithm shows fewer text posts from pages.
Optimize all the other places on Facebook, where you can add links to your website
In order to drive more organic traffic to your website, consider putting links to your website in other parts of your Facebook page that your audience might be visiting. Consider using your 'About Us' page to direct people to the other pages of your website. You can also add links to the photo descriptions and milestones.
These are some of the most effective ways to drive organic Facebook traffic to your website. If your marketing budget permits, you may even advertise on Facebook to get organic, targeted traffic for your website.