That’s a variety of social media tools being used for different reasons. However, most social media tools can become far more than friendly communication devices. There are so many emerging social media platforms today that it can get overwhelming to stay in the know on who’s using what social media site, and what’s the best for you.
With that idea in mind, what social media sites are the very best to use for a new business? Whether you are an established company going online for the first time or a brand new one joining the millions of companies online, here are five you should consider. The order isn’t meant to choose the best, but to point out ways you might be able to successfully promote your business and brand.
Twitter
Everyone is twitting, and many top social media lists rank Twitter as the best
portal for building a brand. Say you’ve got a custom logo site in the
works. How do you reach other sites (AKA potential customers) other than directly
querying them? You build a list on Twitter of potential clients, and daily or
even hourly, you can mention brand new sales. As long as you don’t spam,
you can build a powerful, free marketing tool. Simply add as many friends to
your Twitter list as possible, mix in business news with friendly chatting,
and you’ll have a Twitter following.
Facebook
Facebook doesn’t get the respect that more direct social media sites like
Twitter do, but I like the sheer volume of potential buyers you have. It wouldn’t
hurt to communicate with the millions of buyers here.
LinkedIn
LinkedIn is a more direct way for you to communicate with fellow associates.
This is a business and career focused social media platform, which makes it
stand out for those really serious about developing a company and brand. LinkedIn
is a friendly site with plenty of useful knowledge on building a business from
the ground up. For serious business professionals with a good business plan,
it’s perfect.
Wordpress
Wordpress is quite simply the best, most respected blogging site to use. There
is such potential here, and I like that it’s such a direct, cost-effective
way to build an online business. The tools are simple. And if you have the money
you can pay for your own site host, thereby allowing ad programs and other ways
to sell online. Wordpress beats Blogger and LiveJournal any day for businesses
looking to grow with blogging.
MySpace
While MySpace is on a downward trend online, much like Facebook you simply cannot
look away from the millions who use it. Still, LinkedIn and Twitter will likely
work much better for business than MySpace. If you are somehow affiliated with
the arts, having a MySpace page can be profitable. Otherwise, spending too much
time here may not be cost-effective.
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