Is the pendulum between amateurs and experts swinging too far in favor of amateurs? The Internet is known for giving power to the people and is faced with a blend of professional and amateur website design services today.
With over 20 years of design, marketing and web experiences and through my blog, I enjoy helping people promote and grow their businesses. I have worked on thousands of print designs, logos and websites. The majority of new customers I receive are via referrals by highly satisfied previous clients.
Oftentimes, I receive calls from frantic business owners who have paid out exorbitant amounts of money to someone that designed their logo and later find out their printer cannot use because it was done in the wrong program. Or even worse when they say they've paid someone tons of money to design their flash website and can’t figure out why are people are having trouble finding it in searches or issues viewing.
Why should you choose an expert to help develop your Website?
When compared to amateur designers, experts have a great eye for design
thus assuring you a great design package. Let’s compare today’s
computer user with yesterday’s. Computers were nothing more than glorified
calculators and typewriters’ a few years ago. Therefore, many people claim
they are designers because they own a design program or web authoring software
and know enough to be dangerous. It takes years of experience, ongoing design
education and most importantly a creative eye that is in-tune with trends. Experts
can translate a customers business from a concept into a working piece that
is marketable in print or on the web.
What Separates Us from the Amateurs
Website Design and Development
- CMS capability helps YOU update and manage your own website. You are no longer at the mercy of your webmaster's schedule and fees.
- Development using PHP programming language along with XHTML, JavaScript and CSS. This means that these sites "out of the box" will pass W3C Validation and CSS Validation standards.
Benefits to following these standards and having a validated site include:
- Increased compatibility with browsers (no labels on your site like: "Best viewed using Internet Explorer" or not necessary to download extra components like Flash Player just to view it)
- Ease in maintaining site thereby reducing future maintenance costs
- Consistency in colors, fonts and overall look and feel of site
- Accessibility broadens your audience by not excluding anyone
- Forward browser compatibility - designed for new browsers, not old/unused ones
- DEAD GIVE-AWAY YOUR DEALING WITH AN AMATEUR – un-user-friendly organization to site, blinking or scrolling text, entire site is Flash based, scrolling down AND left to right, inconsistent colors and fonts, site doesn’t display properly across multiple browsers, title in browser says things like “Home, Services, Contact” instead of carefully selected SEO words, etc, etc
Logo Design
- Vector program (Adobe Illustrator, Freehand or Corel Draw) utilized to create your logo
- Experience creating hundreds of effective logos utilizing basic design principles
- Consideration of color and shape association
- Utilize 1 or 2 colors and are strong designs even in black and white
- AMATEUR DEAD GIVE-AWAY – they use Photoshop (Microsoft Word, Paint, Publisher, etc) to create your logo, utilize multiple colors, use RGB colors, use clip art or photos in the design, etc, etc
Your website and marketing materials say a lot about your company, so why chance it with an amateur? Oftentimes the old adage is true - "You get what you pay for."
If you're a designer and have other Amateur "tricks" you'd like to share, feel free to add them below.
| < Prev | Next > |
|---|
