Read Choosing a Webmaster - Part I
Now that you have already begun work on selecting the right person to build your site, here are some other factors that you should keep in mind to make a good choice:
Avoid too many images: Though images, flash or videos seem to lure web surfers, too much of them would not work well. Remember – too many heavy files will make your site a slow loading one, leaving your site visitors frustrated. Since no one would like to wait for a lifetime to let all your images and videos get loaded, they are likely to go elsewhere and may end up appreciating your competitor’s site!
Don’t do flash: There’s a reason why you can make your own flash site for free. Flash is dying a slow death because consumers are becoming more aware of the fact that flash sites aren’t optimized for SEO and don’t display correctly on multiple-platforms.
Focus on your content: Apart from a user friendly interface and site design, it’s your content that will make you stand apart from the rest. So, take time to create some unique, fresh content that gives the readers something novel to learn about or offers a brand new perspective on matters that have been dealt with the umpteenth time on various websites. If you can’t do it yourself, hire professionals who can help you with the words.
Call to action: Your web content should urge the readers to take the desired action. Be it signing up for the free newsletter, opting to get the free e-book, download a free wallpaper, order a product or service that’s available at a discount price, your web content should entice your site visitors to act and not merely read the content and leave. Your web copy should compel your site visitors to take action that will hopefully lead to a sale. So, make sure that every web page and a major part of your web content has non-invasive “calls to action” as pop ups may often seem rude to the site visitors, which in turn can even drive them away.
Consider SEO: To get your site featured in the organic search engine results, you need a site built on a strong foundation for SEO. Apart from getting backlinks from good neighborhood and relevant sites, your content too should have the proper density of targeted keywords in the Meta tags like titles, heading, descriptions etc. However, you should have a balanced blend of readability and SEO as both the search engine spiders and human visitors to your site should be given importance.
So, get to work and search for the right person to build your site based on these factors as discussed above.
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