Ever since the advent of social media, businesses have been using it successfully to reach out to a wider target audience. As a start-up, chances are that you are on a couple social media sites, or have at least heard of Twitter and Facebook. However, there is more to social media strategies than accumulating Twitter followers and Facebook fans. In fact, these two factors can be creatively used to target more people than ever before, provided you think innovatively. Following are three simple strategies that you can use to boost your visibility through social media.
Get Viral with Virtual Gifts: As an avid Facebook user, you might have seen the exchange of virtual gifts such as hugs or coffee or flowers and the like between friends, families, coworkers etc. These are essentially intangible gifts but spread the word amongst friends by simply being posted to their walls. Using the same strategy, you can further your business by sending out virtual gifts to all your fans. Alternatively, you could link a virtual gift with a real one, which can then be sent or shared with friends. A simple example of such marketing is the virtual gift strategy adopted by Cold Stone Creamery. All you had to do was buy a gift voucher and send it to a friend, who could then redeem it at their shop. The best part of this entire transaction was that the notification of the gift is posted onto the recipient's wall and hence visible to more people, making it possible to reach out to a wider audience. Irrespective of what your business is, you can create your own gifts and reach out in a similar manner.
Use Skype Recordings: Skype is an excellent way to reach out to people but the best part of Skype is that it can be used to further your business interest as well. Among other freebies or additional support given by Skype, the most important for business purposes is the ability to record a call. As a business person, you can utilize this tool creatively to create awareness or spread the message. The simplest way to use this tool would be by recording a short talk with an expert or even recording some client inquiry and your response to it and sending it out to your clients, both existing and potential. Be sure to list all your services before you send these recordings to people as it will help them remember your business better.
Get Connected via Forums: Forums have always been an excellent way to reach out and communicate with your clients. When you want to expand your customer base, it is important to reach out to them in forums specifically those within your industry. Note that there are several customers out there who frequent such forums and could benefit from your expertise. Use these forums as opportunities for interacting with them while giving them basic information. It is important not to use these forums for personal marketing but to simply interact. Using Google alerts, you can find out various forums where you are discussed.
Given that there are so many ways in which you can utilize social media, it
is important to think creatively. By doing so, you are not only reaching out
to more people but are doing the job with style as well.
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