Get a logo designed before ANYTHING else is done. Yes, we know you are gung-ho on making everything look all cool, but first things first. No business cards, no website. Nothing. Start with the logo. This will be the springboard for all of your colors, mood and overall look of your future designs.
Do you know what the Dell, IBM and HP logos all have in common? (Besides that they were designed by a professional? email us if you really must know! ) Graphic designers are educated on how to properly create logos that incorporate in things like color and shape association, as well as logo design considerations based on your industry. They also are highly skilled at working with typography and display fonts and other design elements.
Be sure the designer you hire uses a vector program. Let me explain. A vector program, such as Adobe Illustrator, Freehand or Corel Draw will output vector graphics. A vector based logo will be clear at 2 centimeters or 200 ft in size.
If your logo was designed using a raster graphics program (like Adobe Photoshop for one) you won't benefit from the clarity that a vector graphics program can output. A raster graphics logo will exhibit zig-zagged and stair-stepped pixels the larger it gets. So since you are forking out the cash, might as well get something that will function properly everywhere you could possibly imagine putting your logo.
This is DEFINITELY, hands down, the single most important item that a business can spend money on. This is the basis for all of your other designs and marketing materials. In the long run, the success of your business could depend on it.
To get started with a logo design, fill out our free Estimate form,[readon url="estimate.html "]located here...[/readon]
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