There is no doubt that the internet has forever changed the world in which we live. So it can only be expected that it would change the way we sell and marketing our businesses globally.
Consumers no longer want the hassles of long lines, pushy salespeople, telemarketers or wasteful junk mail in their mailboxes. Gone are the days of door-to-door sales, expensive direct mail campaigns and newspaper ads. Welcome to the age of YouTube and Presidential Campaign candidates embracing Social Media Networking.
Outbound (old, less effective way of) Marketing- Telemarketing
- Trade Shows/Expos
- Direct Mail – postcards, tri-fold brochures, first class mail
- Email Blasts
- Print/TV/Radio ads
Disadvantages:
- Interruptions
- Old means of communicating
- Expensive
- 1 Way Communication - No feedback from customer
- ROI – how do you accurately measure leads
- Wasteful (paper waste, toxic inks, etc)
Inbound (modern, more effective way of) Marketing
- SEO/SEM (Search Engine Optimization, Search Engine Marketing)
- Website content analysis, inbound links
- Social Publishing (Article Submission Sites, Forums, YouTube,
Blogging, Technorati,
Reddit, etc)
- Inbound links, fans, subscribers
- Social Media Networking (Facebook,
Twitter,
LinkedIN, etc)
- Friends, fans, possible new clients
- Bookmarking Sites (Digg, Delicious, StumbleUpon, etc)
- RSS Feed
- Free tools, coding, online solutions, trails, freebies
- Video and Podcasting
Advantages:
- No interruption – client reads when their schedule allows
- New technologies
- Very affordable or no-cost
- 2-Way Communication - Allows for immediate feedback and interaction
- Track statistics of links, referring sites
- Less waste of resources
To be successful at inbound marketing you must have:
- Interesting, relative and fresh content
- Inbound links opportunities directing users to your site
- Fans, friends, subscribers
- Moderate and comment on posts
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