Postcards have quickly become an rather inexpensive way to make a lasting impression on potential clients. You can get them printed one or two sided, in sizes ranging from 4x6 inches up to 8.5x11 inches. It's a pretty good deal considering 250 one-sided, 5x7 will run you around $140.
Postcards can be used many ways for marketing your business - here are some ideas:
- Of course you can mail them to customers
- Lay them out at coffee shops, oil change places, etc
- Hand them out instead of business cards
- Use them as mini-flyers - people are more apt to keep them rather than a flimsy piece of paper
- Pass them out at trade shows or expos
- Announcement of a new location, new product, special, etc
- Invitation to a big events, grand opening, etc
- Coupon that allows recipient to receive discount
- Reminders for an appointment/make appointment, or deadline for sale/ordering
- Thank you note or greeting card
- Mini newsletters
- Follow up to a meeting
- Print a coupon code that people need to reference in order to save a certain amount off when they call. This way you know they saw your card.
- Mystery gift for those that redeem by visiting your business but they need to fill out their [email, phone, etc] on back side - use as leads for future marketing campaigns!
Got any other ideas for using Postcards? Feel free to share them below!
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