The website of your nonprofit organization is at the center of your online marketing strategy. Therefore, it deserves the maximum effort to create a great, user-friendly website that works 24x7 to fulfill the goals of your nonprofit.
Here are 10 must-have features that can make a successful nonprofit website:
1. User Registration
User Registration is an excellent feature for your non-profit website. It enables
serious visitors to establish a long-term connection with your website. The
serious users provide you the basic necessary information that identifies them.
That allows you to give these users a more privileged access to your website,
and share more information with them. It generates good leads for your nonprofit
in the long run.
2. Event Calendar
The event calendar helps the visitors to stay abreast of any forthcoming events
that your non-profit may be organizing, or may be associated with. It is a good
way to promote your events. At the same time, it gives advance information to
the interested people who may like to attend or associate themselves with such
events.
3. Discussion Forum
You can make your nonprofit website more interactive and participative by providing
a separate section for discussions. It can be a moderated forum,
or it may allow only registered users to participate, depending upon your needs.
It allows members to know each other, and creates a sense of community and belonging
among all the participants at your website.
4. Online Interactive Quizzes or Opinion Polls
Add interesting information to your website in the form of an online quiz that
is relevant to your non-profit’s mission. It prompts the visitors to engage
with your cause in an interesting manner. Opinion Polls can be an equally interactive
option for your website. They can also help to highlight the issues or causes
that your nonprofit may have espoused.
5. Online Donation Acceptance
Donations are the life blood of any non-profit organization. Make sure that
your website has a provision to accept online donations through your website.
The “Donors
Button” should be placed prominently on the homepage and other pages
of your website. It helps to translate the potential donor’s desire into
real action.
6. Content Management System (CMS)
An online Content
Management System can help you to manage the various streams of information
and data on your website efficiently. It allows the website manager to update
and maintain the data in an organized manner.
7. Blog feature
With your own website, you can have an exclusive Blog
of your own at your own website! It can have the provision for readers’
comments and social bookmarking. It will improve the dynamic content of your
website, and help from an SEO perspective as well.
8. Social Media Integration
Online marketing for your nonprofit cannot afford to ignore the growing importance
of Social
Media channels any longer. If you have a presence on social networking websites
such as Facebook or Twitter, your website can provide a direct link to it. The
readers can connect with you seamlessly at those networking sites through your
website.
9. E-newsletter Subscription
People who visit your nonprofit website may also be interested in receiving
regular updates and information directly into their mailbox. For such visitors,
you can make a provision for a periodic e-newsletter.
The content can be used from your website and blog, and delivered via email
to the subscribers. It is a great way to maintain active contact with your supporters.
10. Contact Form
There should be a provision on your website for any visitor who may like to
leave his or her contact information with you. This helps to build
your database of relevant contacts/leads over a period of time.
These 10 features can make your nonprofit website truly professional, interesting, and useful from a visitor’s perspective, as well as gathering leads to grow your business.
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