Spell out your marketing goals
Clearly spell out why you need marketing, and what you are setting out to achieve
through it. Quantify your goals as far as possible, in terms of how many people
you intend to reach, and what scale of output you expect in terms of donations
and other material support for your nonprofit.
Narrow down your target market
Identify the potential donors and supporters would be receptive to the cause
and mission that the nonprofit is pursuing. These are the people on whom you
need to focus all your marketing energies.
Develop appropriate marketing material
If you are looking at online marketing, you need a SEO rich website, and other
SEO material. For offline marketing, you may require leaflets, brochures, posters,
and some other memorabilia for promotion.
Create a presence in social media
The increasing importance of social
media channels such as Facebook and Twitter cannot be ignored any longer.
It is a low cost way to reach out to a large audience to spread your message,
and further your nonprofit’s goals through such new media.
Conduct innovative marketing events and programs
Local
events and programs can help to promote your nonprofit’s goal and
mission. The local media outfits can provide free publicity to your organization
if they cover these events.
Create a dedicated online marketing strategy
Email marketing,
article
marketing, SEO
rich website, blogging
and participation at discussion
forums are some of the innovative ways to promote your nonprofit on the
World Wide Web. At a very low or no cost, such SEO strategies can help you create
wide online publicity and drive focused traffic to your nonprofit’s website.
Build donor database and maintain effective communication
It is crucial to the survival of your nonprofit that a regular communication
must be maintained with your existing and potential donors. Any new prospective
supporters should be added to the list and the database must be updated regularly.
Create strategic marketing alliances
You can create innovative cause-related marketing campaigns to promote your
nonprofit and to raise funds. There are several social and corporate organizations
that could be interested in joining hands for mutual benefit. Leverage the power
of such alliances to further the goals of your nonprofit.
| < Prev | Next > |
|---|
