Product Sales
Some companies like to bring out various products that highlight the cause,
and sell them through various marketing and retail channels. It could be T-Shirts,
Caps, Badges, Bags, Watches, and other such products that have mass selling
potential. People like to associate themselves with the cause and make their
own statement by buying and using those products. The nonprofit organizations
receives a portion of the sale proceeds generated through such sales campaign.
Point of Purchase Schemes
In this strategy, the non-profit partners with a renowned store chain to raise
funds for a particular cause. The people who make purchases at the store are
asked if they would like to add a certain percentage of their bill as a donation
amount for the cause. The amount is kept low in order to generate maximum positive
response from the people. The funds raised in this manner can add up to a substantive
amount over a period of time.
Licensing the Non-profit’s Brand
Well-known nonprofit organizations can leverage their own logo and brand power
for raising funds. They may allow various gift and souvenir product manufacturers
to use their logo or brand on their products. This promotes the nonprofit’s
cause, and generates funds for it at the same time. The manufacturer benefits
from it because customers are willing to buy the product because of its association
with the nonprofit.
Co-Branding
The nonprofit organization may engage in co-branded events and programs along
with various corporate and other organizations and institutions. The ticket
revenues and other funds generated from such events or programs contribute towards
the causes promoted by the nonprofit organization.
Social Marketing
Some corporate houses like to create marketing campaigns that promote a social
cause in association with a non-profit organization. For instance, a pharmaceutical
company may associate itself with a cancer research foundation to raise funds
for the nonprofit. It helps to promote the goals of both the business entity
and the nonprofit.
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