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Using Squidoo to Promote Your Business

If you’ve recently got yourself a Squidoo lens, you could use this post to turn into a Squidoo lensmaster (an indispensable tool in the ever-evolving sphere of Internet Marketing!) Here are some steps to ensure Squidoo Success:

Ensure that your lens looks GREAT!
There are a number of techniques, which you can use to ensure that your lens looks GREAT before it hits cyberspace. You obviously know that the quality of promotions and quantity of visitors depends on the appearance of your lens. Here are a couple of recommended options:

Polish Your Lens: Add a relevant photo, check if your Flickr and YouTube modules are relevant, ensure that your copy is error-free and be sure that you have REALLY described your topic; these are the most important ways to polish your lens.

Tag Tricks: Use your SEO skills to tag your Squidoo lens for maximum online exposure. Beginning with an optimized lens URL, ensure that your copy includes the right keywords and add your keyphrase to your module title as well.
Start slow and be patient while you develop your Squidoo lens

You don’t have to build your Squidoo lens in a day! Take your time, prioritize the information you want to present on your lens and begin working on it accordingly. Once you have a lens, don’t fret that you aren’t popular instantly! Take time to add content to your lens, sign guest books and comment on other blogs, network with friends.

Your lens on Google, yes – it’s possible!
Want to find your Squidoo lens on Google and other major search engines? You can use “add url" page and get listed. Here are some of the options, which you can use:

  • Google's Add URL page
  • AddMe Free Search Engine Submission
  • Submit Express's Free Website Submission

Market your lens online
You can choose to blog about your lens, discuss it on Facebook/Linkedin and other social networking communities. You could even link your lens to your personal blog or have a blog about using Squidoo and how it benefitted you. Use Twitter extensively to promote your lens. You could even use the various article submission sites, including wotarticle, ezinearticles, article alley, amazines, Submit Articles Free.

Use Social Media
Social media are primarily Internet and mobile-based tools for sharing and discussing information. There are a number of social bookmarking websites, which you can use to promote your Squidoo lens. The most important sites are listed below:

  • digg.com
  • del.icio.us
  • stumbleupon

Quick tips for a Squidoo user

  • Proofread your lenses, before you publish it.
  • When you sign in guestbooks, offer comments of value. Try not to be marked as spam, and/or banned for good!
  • Provide visitors a reason to contribute on your lens. To do this, you could use polls, guestbooks etc.Once your Squidoo lens is ready, email it to your friends and family and invite them to create a lens of their own – you get a bonus, if they do!
  • Link your lens to your Flickr profile, eBay auctions, MySpace, Craigslist and any other social networking websites, which you use.
  • Ensure that your lens is available in the appropriate category.
  • Use a Squidoo Banners & Buttons Creator to create a HTML link.

Share your Squidoo lenses here!

 

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