- No SEO services – Having a website without SEO services is comparable to having an advertisement laying on your desk that’s never been printed in a magazine or newspaper. With over 1 million new domains registered each day, you have major competition. Therefore, simply making your site live is NOT enough for it to be found.
- Substandard content – not enough text for spiders to crawl, no keywords, meta info, title tags, ALT tags, images containing text for pages, no content on homepage - only images, etc
- Inadequate structure – bad HTML coding that comes from such things as copying and pasting text from Microsoft Word or using FrontPage to publish your site.
- No inbound links – having high ranking inbound links to your site gives your greater visibility and lets search engines know your site is worth being listed.
- No new/fresh content – spiders aren’t crawling if they don't have fresh content. Be sure to update your site frequently by adding blogs or new pages.
- Flash based site – search engines can’t read flash. They need content to “read” what your site is about to gather information to match users search terms. Only recently has Google been able to pick up some of the content in flash.
- Newly constructed or redone site – it will take some time for the search engines to recognize and crawl your new site. Generally a couple weeks.
- Site is considered spam – by using such tricks as keyword stuffing, doorway pages, hidden text, too many links on a page
- Domain – register your domain for at least 5 years. This lets search engines know you aren’t planning on going anywhere anytime soon.
- Search engine directory and Sitemap submissions – you can submit your site to Google, Yahoo and Bing in a matter of seconds. Uploading your Sitemap to Google will help it to index your pages and take notice of your site.
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