SEO techniques that help your site to get better page rank in search engines can be both White Hat and Black Hat. White hat techniques are accepted as ethical and useful long term, while black hat methods forcibly manipulate page rankings which are either discarded or not preferred because they flout the ethical norms. You should know the difference between these two and select a firm that utilizes only white hat techniques. Otherwise, your site may get penalized or blacklisted by the search engines. If you are wondering about effective white hat SEO techniques that can help you make the cut, here are top 5 that can help you in your endeavor:
Design a well structured site: As an SEO specialist, you should take good care of the structure of your website. Make it simple so that the search engine crawlers can easily navigate through all the pages and understand the subject matter of each page. So, make your pages well structured using headers and sub headers. Remember that search engine crawlers find it difficult to read Flash images. So, use ALT tag in your images to make them search engine friendly. In case you have dynamic web pages, remove session IDs to make them able to be crawled by the search engine robots.
Titles and Meta Tags: Your page titles and other page text should be descriptive. To ensure that your web pages are indexed, use a mixture of targeted keywords and small paragraphs that describe what your site or the particular web page is all about. Rather than using the same Meta data for all your web pages, it pays to mix and match, so that you have Meta tags that are unique to each web page.
Finding and using targeted keywords: Do adequate research to find the relevant keywords that describe your site and each of its pages well. Each of the web pages should have keywords specific to the offerings or the subject matter of that page. Remember not to stuff the pages and your Meta tags with keywords.
Include quality content: Remember that content is the king. Your site should provide relevant content complete with good headings. Well written content can increase the popularity of the site and help it garner better page rankings.
Get keyword rich inbound links: You should try to get links
from popular and relevant sites and from good neighborhood. If possible, try
to use your targeted keywords as anchor texts to make the most of the link juice.
You should target thematic links and stay away from FFA networks and link farming.
So, use these points to ensure that your website gets noticed by the users and
search engines alike.
| < Prev | Next > |
|---|
