Having an active Facebook page with a few friends and a brief introductory page is not enough to generate web traffic towards your company profile. Such a page is not conducive to making money as well. In order to bring in the business, you need to customize your Facebook page so that more Facebook users are attracted towards it and thus more traffic is directed to your web page.
To improve your Facebook page, you can follow these tips:
Update your profile: Your Facebook profile page is the first thing that users will notice. In order to create interest among users, your profile needs to have interesting details regarding your company or product. Since users would like to know about your company, a brief is necessary. Links to your company webpage, company facts, the kind of services you offer, your product USP and other details which are likely to be of interest to users have to be incorporated. What you add to your profile page is largely responsible for directing traffic towards your company page. Hence, making the profile page look attractive is very important. Your profile page should contain search terms which are relevant to either your business or the website.
Add color and images to your profile page: A purely text based page looks dull. To attract more visitors, use pictures in your profile page. Images and pictures of your company, the products, company events and activities etc help in creating a good image in the minds of visitors, which will be beneficial for your company. Use your customized company logo too for easy recognition. Keep updating and uploading photos so that there is continued public interest in your product. A good Facebook profile page or a dull profile page makes all the difference in creating a healthy brand image.
Use tabs to customize your landing page: A Facebook business page has a row of tabs at the top of the page. These tabs are available on personal pages too, but a business page has a few extra tabs for relevant content. Plug-ins for YouTube are provided where a visitor can view product videos, a Flickr app can be utilized for sharing photos, and there are provisions for FMBL app too where the page owner is provided with a blank page that can be customized as per the owner’s wishes. A good developer can help the page manager with design and layout using several options to create an attractive page. Customizing pages work as a brand building exercise and helps the brand to gain recognition.
Use Constant Contact integration: To keep users engaged, you can opt for Constant Contact API integration, which will help you to create a highly immersive and personalized user experience. Some of these applications even come with an innovative recommendation system technology, which is similar to what is used by Netflix and Amazon.com. Thus, if someone is interested in music, based on the ratings of his/her Facebook friends, such an app can recommend music tailored to the individual’s exact musical taste. A Constant Contact app will send these recommendations as an automatic, personalized weekly newsletter. Thus, you can not only keep your Facebook fans interested in your page but even build successful and lasting relationships with them.
Apart from these steps, you can also use other options such as creating a default welcome page, offering online competitions and other gimmicks for promoting your brand. Don’t send visitors to your profile wall as soon as they visit the page. Let them click on the ‘Like’ button to view the wall and also sign up for your newsletters. Once your page is customized, the traffic flow will gradually increase, which in turn will bring in the leads that you can convert in sales.
So, what are you waiting for? Customize your business Facebook page today to rope in more people, many of whom will eventually turn into your avid supporters and brand endorsers.
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