With a user base of more than 950 million, Facebook is a viable wordwide social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations.
Using targeted keywords to optimize your Facebook page: Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product. In other words, keywords need to be essentially product based. Keep the company name as a keyword too so that those who search the brand name can get to your page easily.
Making use of vanity URLs: Vanity URLs on Facebook are the representation of the company name and brand. Build your URL using your brand name as a recognizing factor and for ease in visitors typing it in the browser.
Professional and well-thought out profile with relevant details: A well made profile introduces prospective customers to your brand, the kind of products you are selling and lets them know how they can benefit from it. Having a proper profile gives a professional look to your business and sends out the message that you care about your customers. Include a formal picture too, which represents your company or your product. However, be careful not to reveal details, which may compromise security.
Baiting visitors with on-page discussions: Start discussion topics on your page which will get visitors and members involved. Once people start “Liking’ your page, you will immediately start getting more visitors to your Facebook page. Allow people to leave a business signature so as to get more exposure.
Creating an interesting page: Make your page stand out by customizing it to meet the business requirements of your visitors. Use plenty of images that make your page fun and leave an impression on visitors.
Contest and events: Create events and contests, which require member participation and keep the page alive. Active pages get more traffic and your brand name gets more recognition.
Attracting visitors with freebies and special offers: Sales, special offers and deals, as well as freebies are always popular. Let your visitors know that you are trying to give them the best possible deal.
Preference to video over texts: Multimedia integration is very good in capturing visitors’ attention. Remember - videos are more effective than plain text any day.
Using Facebook tabs to your advantage: Facebook tabs can be customized to make them unique and represent your business. Use tabs to make your page stand out.
Using the Facebook sidebar: The Facebook side bar is the best place to feature testimonials, newsletters and other trivia regarding your company. You can also provide links on the sidebar that direct visitors to the main website.
Poll section: Visitors to the site will want to air their views and opinions. Provide a poll section where they are free to express themselves.
Once your Facebook page is started, remember to post regularly in order to get public interest going. Social media has a deep impact on marketing and you need to utilize it to the maximum level. Active pages get more visitors and help in spreading the brand name. Use the page to build your brand and watch your business soar.