Many web marketers often feel baffled when it comes to using data that they get from their web analytics. If you want to gain the most from your inbound marketing strategy, you can utilize your analytics data in the following ways:
Check your SEO efforts: Your analytics data can help you to assess your SEO strategies. You can check how well your SEO strategies are working for the keywords that you are targeting. Such analytics can also help you to find some words or phrases that are bringing you steady traffic, which you haven’t considered for your keyword optimization. By letting you know what keywords work and what not, such data can help you to make precise decisions regarding which keywords to focus on and which ones to do away with or change in order to suit the online trends.
Landing page conversions: Conversion rate analytics give you statistics related to landing page views, and submission of forms. Thus, your landing page should be sticky to attract potential customers and entice them with a call-to-action in order to convert the visitors into leads. In case the data reveal that your landing page views are low or aren’t as high as you would have liked them to be, you should think about revising or developing your offers. However, if your conversions are very low (say about 5%), it would be wise to consider the optimization of your landing page.
Assessing your brand’s position on the social media platform: Various social media platforms are the new marketplace for businesses where companies and brands are being talked about, their offerings debated, and potential opportunities generated to create a lead or even make a sale. So, you should use web analytics tools like TweetDeck, Google Alerts, HootSuite etc to track the social media buzz around your industry in general, and your company as well as brands in particular. By getting involved with your existing and potential clients across these social media platforms, you can get useful feedback on their likes and dislikes, and build a loyal clientele by acting on their suggestions or offering remedies for their grievances, if any.
Indexable page count and backlinks: Getting inbound links from good neighborhoods that are relevant to your offerings, and having as many of your web pages getting indexed by search engine bots as possible are key factors to monitor. So, try to use your web analytics data to assess these factors.
Though understanding and using analytics data as mentioned above may seem a bit daunting at first, you will be able to walk down the road to success if you take one step at a time and put in the effort to learn and use them well.
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