People like to be personally invited to events. Use email invitations to target your most coveted guests and convince them to attend your event. Here are 10 tips that will encourage your recipients to open your event’s email invitation and click the register button:

Traditionally, Yellow Pages or Yellow Book has been a great way to advertise and promote your business to a large audience. With the advent of the internet, this concept took the online route and the physical book was replaced by yellow book or yellow pages websites. However, over the years, there has been a decline in the use of such websites, essentially due to the following disadvantages: Website Ownership Issues: The most important disadvantage of owning a yellow page website is that you do not actually own it but essentially rent it from the yellow page company. In other words, you ar...

Considering placing a billboard advertisement for your business? You might want to think twice about using this medium as you’d probably have worse odds at losing a lot of dough than if you were in Vegas – and for good reason. High Cost of Gambling The majority of billboards throughout Las Vegas cost between $24,000-$120,000 for a 6 month contract. Many small businesses, which need advertising services, simply do not have this much to spend on advertising. Larger corporations such cell phones, beer manufacturers and car companies, can benefit from outdoor ads by further promoting their alr...

A Step-by-Step Guide to Collecting Customer and Member Email Addresses Get the steady response you need to keep your business growing. Whether you’re a bookstore, a nonprofit arts organization, a wine consultant, or an accountant, you need a steady stream of business, referrals, or response from the people that keep your doors open. That starts with staying in regular communication with your audience. When you build an ongoing dialogue with them, you increase the trust and comfort level they have with you. They look forward to hearing from you. It becomes second nature for them to think o...