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marketing

  • buying online

    Who doesn’t love to buy goods and services right from the comfort of their home? E-commerce has become quite popular over the past few years as people can shop at their own convenience, with total comfort, without the headache of beating the traffic and standing in long queues. If you too have decided to launch an e-commerce site or have already done so, to cash in on this trend, you need to promote it well to rake in the moolah.

  • Marketing for your nonprofit is not just about raising funds. The larger goal of marketing is to create a sound image for your nonprofit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your nonprofit is, therefore, based on the same principles of marketing as any other business organization, but also something more.

    The first 4 P’s of social marketing are the same as the marketing mix of any other business organization:

    Product
    For your nonprofit, your product is the cause or the mission that you are supporting. Therefore, it is most important that the mission of your nonprofit should be of acute current relevance, and there must be an inherent need in the society for an organization like yours to pursue and fulfill that mission.

    Price
    The price in the case of a nonprofit will refer to the magnitude of effort and cost that it will take to achieve the goals and mission of the organization. The aim must be to achieve maximum results at the minimum of cost. Therefore, operational efficiency of the nonprofit must be very high in order to deliver optimized results with low overheads.

    Place
    If people wish to support and join hands with your nonprofit’s cause or mission, they should know how and where to do it. Therefore, easy accessibility of your organization to the potential supporters, and convenient facilitation for their donations or other material support should be in place. Online presence of your nonprofit also plays a vital role in fulfilling this goal.

    Promotion
    To promote your nonprofit, you need to devise and evolve innovative marketing strategies. Instead of opting for paid advertising like a business organization, the nonprofit must rely more on social marketing options. Online SEO marketing, conducting events and programs, media management, collaborative cause-related marketing, and other forms of non-paid publicity and promotion are key to the success of your nonprofit.

    The following are the 4 additional P’s of a social marketing mix:

    People
    People within the nonprofit organization, people who provide outside support to the nonprofit, and associates and donors of the non-profit are all key to success of your nonprofit. Mobilizing their support, coordinating and communicating with them properly is a crucial part of the marketing strategy of the nonprofit.

    Partnerships
    Strategic partnerships, tie-ups, and associations with other organizations and individuals can help the nonprofit reach its larger objectives. It could be partnership with professionals, business houses, government agencies, or other social outfits that can be strategically useful for the nonprofit’s goals and mission.

    Policy Changes
    Favorable government policies can be critical to achieving the goals of your nonprofit in many cases. Therefore, pushing for necessary policy changes may become an integral part of your non-profit’s marketing campaigns.

    Paid Marketing
    Creating dedicated funds to support your non-profit’s marketing activities is an important part of your organizational goals. The nonprofit cannot solely rely on unpaid publicity and promotion. Sometimes it becomes necessary to raise funds and promote a cause through innovative paid sources of publicity that may cost a bit of money, but create a high impact towards the nonprofit’s goals and mission.

  • Hardcover Book MockUp trans smCongratulations on taking the step to search engine optimization and internet marketing for your website. Many of the tools contained in the eBook are what top SEO firms use to market your site to your target customers. This eBook not only promotes your website with each task you do, it will teach you WHY you are doing it and HOW it will help in the long run.

    Using this eBook
    The majority of the tasks in this eBook will require an internet connection to complete. Links have been provided for you for supplemental information and link directly to the source.

    This eBook is intended for anyone that has a website and business to promote (or their webmasters) and specifically addresses unique needs for the following industries:

    • Hotels, Bed & Breakfasts, Resorts, Inn's
    • Travel Operators (island hopping, skydiving, ziplining, night dinner cruises, shuttles, etc)
    • Tour Excursions (deep sea fishing, jungle tours, etc)
    • Vacation Equipment Rentals (boats, gear, etc)
    • Scuba Diving & Training
    • Vacation Rental Properties
    • Timeshare Properties
    • Restaurants(street vendors, food trucks, etc)
    • Bars & Nightclubs

    After Completing the Tasks, You Will Have:

    • Learned essential skills for marketing and promoting your business and website on the Internet
    • Promoted your site on the top Travel Related Sites and Directories
    • Created more inbound links for people to find you
    • Improved the foundation for your site
    • The ability to track your growth the way professional SEO Firms do
    • Formed a social media network full of potential prospects
    • Developed a reason for search engines to crawl your site more often
    • Submitted your site to top search engines
    • Utilized your time wisely while using very little money to achieve your goal
    • Increased your breadth of ways for people to find you
    • Produced effective marketing campaigns to drive traffic back to your site again and again
    • Given followers a reason to revisit your site

    The 23 page eBook is chock full of hundreds of tasks for you to employ STARTING NOW, which you are sure to use again and again - FOR FREE!

    Download your FREE ebook now!
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    michelleAbout the Author
    Michelle Crossley has been working in marketing and design for over 20 years. She's helped many clients achieve great results growing their businesses using proven tactics in this book.

    Through the years, she's taught college design, internet skills and marketing while continuing to work in a freelance design capacity. She launched studio1c in 2007, hasn't spent any money towards online advertising and tripled her business during it's first year in business.

     

    Client Testimonials
    "...wanted to be sure and mention how pleased we are with your sharp internet skills and overall SEO expertise and knowledge. You have demonstrated some remarkable strategic marketing channels and methods that we were not familiar with... Thank you for always staying involved, being interested in our business and always thinking “outside-of-the-box”."
    Anita Sparks-Bohn

    "...thanks to Michelle's skill and creativity my website is now at the top of Google's search engine after only 2 1/2 months. My online gift certificate sales have increased by more than 70% and overall my profits have greatly increased."
    Becky Manor

    "Our site came up in 8 of the top 10 slots on Google's first page - now that's GREAT results!"
    Candace Hansford

  • We created this infographic for an alternative sunscreen company that wanted to educate consumers on "Understanding your Skin Cancer Risk."

    Challenge: Gathering information for the infographic and supporting icons and vector images that could be manipulated to suit the color scheme.

    Response: Our infographic has been shared on over 1,000 websites.

    Deliverables:Digital file of infographic for customer website

    skin cancer detection infographic


    This visual infographic was for EO Tools that wanted a simple visual that conveyed how easy it is to create natural DIY products for bath and shower.

    Challenge: Gathering information for the infographic and supporting icons and vector images that could be manipulated to suit the color scheme.

    Response: Our infographic averages 5,000 impressions per month on Pinterest.

    Deliverables:Digital file of infographic for customer website

    Spa infographic

  • ridgeThe Ridge Cafe has been serving Draper for over 5 years. With an amazing location atop Suncrest community, the cafe offers breaktaking views of the Wasatch mountain range and remains a staple in the community. The Ridges' cool ambiance are popular with locals and draws a destination crowd with its Instagram worthy vibe.

    Challenge: The cafe lacked any real direction with inconsistent administration coming and going and no marketing campaigns it's no wonder sales continued to decline.

    Response: Concise marketing goals, aggressive internet marketing, retargeting local campaigns, and targeting the undervalued large outdoorsy demographic that passed this ideal cafe everyday.

    Deliverables:

    • Social Media Marketing, Management and Advertising Campaigns
    • On-Site Photography
    • Branding of Apparel
    • Development of Marketing Collateral
    • Creative Direction
    • Photomanipulation and retouching
    • Website Development and ongoing updates
    • Social Media Marketing
    • Social Media Advertising
    • Google Analytics
    • Copy Writing for Website & Social Media

    ridge web

    tshirt hoodie

     

  • totumlinkWe love creating for startups! TotumLink is a startup needin branding, marketing materials, ecommerce registration website design and a strong online presence leading up to, and through the launch.

    Challenge: Getting noticed by schools and corporations that a Clinical Mental Health Counselor was offering a new for onsite mental health.

    Response: Working closely with the CEO and partners, we created a clear and consistent direction for their brand.

    Deliverables:

    • Ecommerce event registration website development
    • Aggressive social media marketing campaigns
    • Development of style sheet, marketing collateral, menus and in-house materials
    • Create industry specific online accounts to build presence in the market
    • Formation of email marketing drip campaign, presence & continually growing customer database
    • Social Media Advertising
    • Develop strong local online and print presence
    • Creative direction overseeing website, creatives and social media presence

    totumlink proposal

    totumlink web

     

    totumlink website