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  • social network to boost your rankingIn this era of online marketing, Search Engine Optimization is at the forefront of every online marketing strategy. However, when we talk about Search Engine Optimization, we can hardly miss the subject of optimizing via social websites and social Medias. This is because of the fact that in past few years we have seen an exponential growth in the popularity of social websites such as Facebook, Twitter, Pinterest

    In this article, we will be showing you how to harness the full power of social websites to supercharge your SEO efforts.

    Helps in Link Building
    Social websites help immensely with your link building strategy, which is of primary importance in your off page optimization strategy. Social websites help increase the amount of back links to your site. Top search engines like Google and Yahoo give more weight to your online popularity factor, which is primarily determined by the number of links pointing to your site, when it comes to determining your site’s rankings in SERP’s (Search Engine Results Page).

    Many social websites provide features that help link your page to the reader or visitor’s page. For example, if your site’s articles are on the Digg network and if someone else also on Digg reads the article and finds it interesting and relevant, they simply click “Digg it” button, and your page is automatically added to their own webpage. Furthermore, these sites also allow you to tell others in the network about your website and no doubt this definitely increases the odds that they will bookmark your site and put your link on their own. However it needs time and effort to build your reputation in these social sites by providing relevant content that provides value to the readers.

    Minimal Effort - Big Results
    Many online marketers consider Social Media Optimization or optimization by social websites to be guerrilla marketing, because they are considerably cheap as compared to other marketing channels.

    Furthermore, to obtain maximum exposure from optimization via Social Websites, it is important to post relevant and useful content on a frequent basis and being an active member of the community. Social Media Optimization is a very effective technique that will yield fruitful results both in the short and long term and is well worth the time and effort invested.

    Importance of Blogs
    Blogs are one of the most important mediums when it comes to optimization via Social Websites. This is because blog posts attract links from other bloggers which creates a snowball effect and helps your site to gain popularity and receive targeted traffic. Successful blogs provide regular, fresh and relevant content. A good way to advertise your blog is to visit other blogs that have a comments section and make an insightful comment about their content and then provide a link back to your own blog or website. This is known as marketing through “Blog Commenting” and is an effective marketing technique, if done properly.

    It is important to update the blog on a regular basis. Provide links, lots of images, video clips and interactive tools. Make sure that each page you add to your site is relevant and provide value to the readers.

    Which Sites to Target?
    When it comes to optimizing via social websites because as a rule of thumb, the more sites you target, the better it is. There are many popular social media sites out there and choosing which ones to participate in can be overwhelming sometimes, so always join those sites that are relevant to your interest and work at a steady pace in building up your site’s reputation in these social sites.

  • seo1I am often asked what SEO is, what it isn’t, and what’s one thing my clients can do to help their SEO. As you will see Search Engine Optimization is not just one thing that will or won’t keep your site from reaching the coveted first page of Google. I’ll try to cover a good deal of what contributes to a site's Search Engine Optimization.

    Ascertain competitors inbound links
    Often by researching your competitors, you can find where their inbound links are coming from and, advertise/promote yourself at those exact links if applicable. While you are at their site, check out their keywords – you can maybe get ideas as to what keywords/phrases they are using that you may not have considered.

    Blog
    I can’t say enough about blogs and the effectiveness of blogging! They offer credibility to your site and your knowledge of your product/service/industry, they let your customer know you care enough to share this information with them, they promote two-way conversation by allowing visitor comments; then you comment on their comments, they allow for more opportunities for your website/keywords to be found.

    Content

    • Body text, titles and headings (using appropriate CSS tags) and body copy should support and reiterate rich keywords, and be unique to each page
    • Bold keywords within the body copy
    • Web pages containing more than 2,000 words can rank higher
    • Utilize keywords in your H1 text (Headings)

    Domain Name
    Purchase your domain name for long periods of time. Search engines see that as a stable, notable site. Many spam or adult sites are “here today, gone tomorrow” and are therefore not ranked as high with search engines.

    Also, a domain name with a name bearing your industry is much more effective. For example: instead of choosing “JoesStore.com”, select “JoesShoes.com” This is much more descriptive for the search engines. The downfall of this is that many good domain names are often hard to find or come with a high price tag and sometimes you are left with something that isn’t your first choice.

    Email Marketing
    Each time I send out an email marketing campaign, I receive calls from customers. Not just one call, but several – mostly that same day! Talk about great return on investment! This is because when you deliver an effective email campaign, you are keeping that communication open with your clients and reminding them that you are there for them. But probably the most important feature of email marketing is getting clients to "hit" your site. Link articles and other important information back to the pages on your site.

    Feeds
    RSS Feeds are quickly becoming an industry standard for potential clients to subscribe to your blog and being notified when new content is posted. Feeds bring more hits back to your site as well.

    Google
    The name is synonymous with web ingenuity.

    • Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly. Check ROI immediately by seeing visitors coming from referring sites, create a traffic funnel for how you want clients to navigate through your site, and MUCH more.
    • Create a free Google Local Ad
    • Google Webmaster Tools are a great way to see how often your site is being indexed, if a Sitemap has been uploaded, number of inbound links and more.

    Honor thy Press Release...
    by submitting them to PR Directories. Worthwhile news can be shared with others and offer more opportunities for inbound linking and others to find your site.

    Indexing
    In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Uploading a sitemap to Google and Yahoo is particularly helpful.

    Just say no to SEO killers

    • Don't use Flash, frames or DHTML on your site
    • Don't use images on your site for navigation, buttons or important information – search engines can’t “see” images.
    • Don't use tables on your site
    • Too many graphics, not enough content

    Keyword Analysis
    Focus on high-traffic, highly-relevant keywords. Give the search engines a few days to access your content and re-check your ranking based upon this. Tweek and refine as needed.

    Links

    • Make sure links are representative of what they pertain to, as search engines pick up on links as being an important part of your site. For example, a link to a continuation of an article, instead of click “here” to read that article. Say something which is more descriptive for the search engine spiders to read, have it say “building valid links.”
    • Periodically check for non-functioning or broken internal and external links. There are many free link checkers out there.
    • Keeping the number of links per page under 100.
    • Don't belong to a weblink or link ring. They don't work.

    Meta Content

    • Include meta-tags and keywords relative to page content
    • Titles and headings should support and reiterate keywords, and be unique to each page.
    • Don’t leave out or duplicate the title, description or keywords as search engines rely on these to “read” unique content on your site.The title is one of the most important things that Google and other search engines utilize when evaluating page content.
    • Keep descriptions, title and keywords to the specs below as specified by major search engines:

    Title: max 70 characters
    Description: no more than 150 characters
    Keywords: 10 words/phrases per page is a good amount

    Newness
    Search engines are increasingly considering the age the site and how long the domain is registered for. To help this, register your domain for as long as you can (to let search engines know you plan on sticking around) and get an aggressive SEO program in place.

    On-Page SEO, Off-Page SEO
    On-Page SEO pertains to the actual content (keywords, meta information, to increase searches) in/on the website. Approximately 25% of visits are based on this content.

    Off-Page SEO pertains to driving traffic to site through linking (via social media, RSS reeds, directories, etc). Approximately 75% of visits are based on (inbound) links.

    Page Rank
    Google ranks websites based on how “valuable” a website is. Google relies upon the nature of the web and its vast linking structure as an indicator of an individual page’s value.

    Having a higher page rank equates to higher probability of being at the top of searches. Links are the basis for page rank – those sites that are less known is because they aren’t as important and have few people linking to them. Those sites with thousands of inbound links, Google sees as being a worthwhile site.

    Quantity of Inbound Links
    Don’t fall prey to the link networks, or link webrings; nor ever pay anyone that promises to bring you links.

    Repeat Visits (encourage)

    • Use at least one conversion form to get leads (keep the form short and sweet)
    • Increase hits back to your site by doing regular email/eNewsletter marketing campaigns
    • Add a "bookmark this page" to your site so customers can easily come back
    • Add an "email this page to a friend" link to your site
    • Your website address should be printed on all business and marketing items, and also your email signature
    • Start a blog - this helps in many ways: keeps the communication open between you and your visitors if you allow comments, search engines will index (and rank) your site higher when you keep uploading new content, shows potential customers that you care about their interests, offers more opportunity for search engines (and customers) to find you.
    • Email marketing with links back to articles continued at your site.
    • Keep a “running article” going on the site. For example, I have an article that is kept current with upcoming contests for designers and photographers. It’s a great way to get repeat visits.

    Submit articles to directories and bookmarking sites
    This ensures your website carries an extensive web presence outside of your own website. Furthermore it will allow more opportunities for prospects to find your company by adding greater visibility for your business.

    Twitter, Technorati and the entire Social Media realm
    Social media, Bookmarking, Article Submissions, Social Networking can and should be utilized to its maximum potential to market your business.

    URL
    Put keywords or phrases in the URL via the folder/directory structure or the HTML page name. Again, this offers more opportunities for search engines finding keywords.

    Be sure to print your URL on ALL marketing materials you have (business cards, signage, brochures, etc), and in your email signature – MANY people use this link.

    Valid or Quality Links
    The more quality inbound links you have coming to your site, the higher your Google page rank will be.

    Writing on forums, Q&A’s and other blogs
    Many people will click on a forum signature in response to someone’s question. Be sure to take this opportunity when posting to well traveled forums, blogs and Q&A forums to have a “signature” that states your name and URL to your business.

    XHTML
    Utilizing such technologies as XHTML, CSS and PHP, ensures less page errors, faster loading times for your visitors and also eliminate the need for tables which can cause problems with search engines and accessibility.

    XHTML limits the code size naturally and you end up with being simple to crawl for Google and other bots.

    Yahoo, Google, Bing – Submit your URL
    Though Google boasts the most searches per day, Yahoo! and Bing are also very well traveled. Regularly check your standing in popular search engines (Google, Yahoo, Bing) using keywords potential clients would be using to find your site.

    Zap Spam -simple web guidelines from Google:

    • Don’t hide keywords on your pages or use too many in the metatags; search engines can see this as a potential spam website and won’t index it.
    • Don’t use hidden text or hidden links
    • Don’t load pages with irrelevant keywords
    • Don’t create multiple pages, sub-domains or domains with duplicate content
    • Don’t use doorway pages.
  • duplicate contentWhile there is abundance of “how to” resources on SEO for your business website in books, newsletters and blogs, knowing what not to do is equally important. As a business owner, you should be aware that both searchers and search engines love unique, fresh, quality information. Duplicate content has gained a hazardous meaning thanks to new search engine filters.

    What is duplicate content?
    Duplicate content using its general meaning relates to pages with identical or similar content either in the same domain or spread across external web pages throughout the web. The information that is defined as duplicate does not have to be exact and could simply be alike or comparable in nature.
    However, search engines don’t quantify their selections on a simple test of duplicate content percentage. Search engines do take into account other factors such as site authority, domain age, link popularity and many more.

    Why Duplicate Content Doesn’t Work
    As you read above, major search engines reject duplicate content. The reason for this is that search engines want to show the most relevant results. Pages with indistinguishable content confuse them and therefore duplicate content filters had to be put in place.

    These filters compare one page against the other. E.g. If a search engine comes across two identical pages they will leave the most trusted one in the primary index and move the other to the supplemental index.

    You is most likely to be penalized by copying pages from different domains or if your unique vs. duplicate content ratio is too low.

    How you can avoid duplicate content
    Don’t copy and paste or paraphrase others content! Many people don’t realize that EVERYTHING that is on the internet is automatically covered by Copyright Laws, whether it displays the copyright symbol or not. It’s not good for your search engine rankings and can possibly end up with a lawsuit against you for copyright infringement. Keep your content unique and your own.

    Check to see if someone is stealing your content. There are plenty of free duplicate content tools around, these tools will check for copies of your pages on the net.

    If you come across a site which duplicates your content, you can file a Digital Millennium Copyright Act (DMCA) infringement with Google, Yahoo and MSN, as well as having their site removed by their host. You could even file a legal suit. Tools are also available to prove that your content was posted prior to theirs using tools such as WayBackMachine and WhoIs.

    If you publish an article on a syndication website and your blog, make sure you include a link back to your own site. This will ensure the syndication page is not ranked above your own.

    If you run more than one site and publish your posts on both make sure to tell the search engines which domain you would prefer to be indexed. We suggest redirecting one domain to point to the other and then only update and maintain the one.
    If you have exact content on multiple URLs within your site, consider either changing the content or using robots.txt to block the page from being indexed.

    If you have several domains with duplicate content targeting different countries you will need to use unique content on each one, otherwise you run the risk of only one site being indexed.

    From a business point of view it’s important to drive as much traffic to your site as possible. To make sure this happens its important to understand what duplicate content effects your rankings and how best to avoid it. Create quality pages that add value and reduce the risk of your website being penalized.

  • In the age of Internet Marketing, there are a number of techniques you can use to ensure maximum visibility for your website. Two important approaches to marketing your website are through paid ads or generate traffic organically. Searches or web traffic which comes from unpaid listings on search engines are called organic clicks/hits. Pay-per-click allows the advertisers to bid on certain keywords relevant to their target market. These advertisements called sponsored links appear adjacent to the organic results on the home page.

    Organic hits stands out as much more reliable and affordable option delivering a higher return on investment [ROI] over time. Consider this; Organic results are 5x more likely to be clicked on than paid results. [Source: Marketing Sherpa, Search Marketing Benchmark Survey] The same report states that organic listings account for 4.2 % conversion rate while paid listings account for 3.6% conversion rate.

    With the advent of savvy web surfers who look out for non-sponsored results or organic hits on the first page of the search engine, the popularity of PPC has dropped considerably. Surfers believe that if the site made it to the results on the first page itself without paying for it, it must be the best site. Apart from that, PPC is limited by space and gains less traffic overall when compared to organic hits. It remains the second best way to ensure a good ranking for your site in the search engines, behind organic hits.

    Here’s why PPC gains less traffic for your site even if it gets you decent conversion. PPC only provides links to your homepage. But, the internal pages of your site will link throughout the search engine if you rely on organic means to rank your website. A PPC campaign that links to your sites internal pages is not a cost-effective means to guarantee conversions as well.

    Here’s a table which shows the level of education and SERP (Search Engine Results Page) usage patterns:
    patterns:

    Which area on a SERP would you typically look at first
    Level of education
    Some high shool
    High school diploma or equivalent
    2-Year degree
    University degree
    Masters degree
    Doctoral degree
    alt. org. and features
    0
    18.75%
    17.56%
    20.22%
    20.25%
    35.00%
    organic results
    33.33%
    0
    64.12%
    64.62%
    66.87%
    45.00%
    sidebar paid
    0
    53.13%
    4.58%
    4.58%
    1.84%
    0
    top portion paid
    66.67%
    28.13%
    13.74%
    13.74%
    11.04%
    20.00%


    In the recessionary times we are a part of, internet based businesses might not even want to consider PPC. The campaigns might not even be as successful as they have been in the past too. Here’s an image displaying the relevance of organic hits when compare to paid hits.

    Organic Hits: Long Road to Success?
    The process to push your site organically into the top 10 results on google.com might be long and tedious. You will need to work on keeping content fresh by frequently updating your site, writing articles, posting your site in forums and even take advantage of Social Media Optimization to get your business out there. Better still, you could use the services of a SEO company to bring targeted traffic to your site. Find-ability is key in any online business. Despite what you paid to have your website designed, what purpose does it serve if no one can find it? Only a qualified SEO company can help potential clients find your website on the major search engines. This allows you to concentrate on your business while a qualified SEO consultant takes care of your website optimization.

    However long and hard the process, the results are well-worth it. It is definitely credible to be listed highly in organic searches than paid results. Research has revealed that people who click on organic search results are highly educated which translates into relevant traffic for your website. ‘More Money at No Cost’, that’s what organic hits will help you with. Apart from that, organic hits guarantees long lasting rank and traffic for your website.

    The Golden Triangle
    As you see in the image of the Google Golden Triangle, which was the result of a study conducted by Enquiros. The study watched eye movements of fifty users on the Google search engine result pages. Results revealed a "golden triangle" which confirms the belief nothing beats organic search results, although sponsored sites which are placed above the organic results do well.

     

    Paid Hits that Can Hurt SEO
    Link exchanges, setting up related links, emphasizing on anchor text and updating your site with content is the cornerstone of any website success story. However, there are some common link building mistakes which questionable webmasters commit. Using paid linking services could result in loss of $15 on an average after each hit - linking circles, and spamming to build links, are just some of them.

    On the other hand, PPC guarantees immediate ranking because you pay to be listed. It helps familiarize users with your website and more often visitors log on to your website it will help improve your site’s performance too. Your ad will be shown at the times when you choose to pay for it. If you have chosen PPC for your site, ensure that you choose the Google Adwords program.

    Organic hits or PPC: One or both? Which did you choose? How did it help your site?

  • All businesses want their websites ranked at the top with search engines, so how does one go about doing this? There are many different ways to help get your website ranked higher during those searches. A key way of increasing your web traffic and optimizing your site for search engines is by increasing the number of organic links to your site. Previously, a couple of the more conventional ways to build links were through directory submission or buying links. The value in using these artificial methods have declined, there are different search engines that do not even recommend using high quality paid directories. In respect of Google’s rules, paying for links is not allowed, and many companies are being penalized.

    Stop building links artificially and utilize one or more of the following ways to build links organically, optimizing your search engine rankings.

    1. Create a genuine yearly competition or organize a charitable event such as blog action day.
    2. Mirror a high traffic site such as free software sites / open source software sites, or an activist site.
    3. Join social networks such as Facebook, LinkedIn, and Yelp, Inc. and maintain them over time.
    4. Offer a rebate for a particular group, such as working class families, veterans or whichever disadvantaged group you decide upon.
    5. Maintain a business blog that is updated regularly with high value resources.
    6. Posting articles on a few quality article directories with your resource box and URL is a sure fire way of creating back links.
    7. Send out a press release via a few online services.
    8. Network through business colleagues and people you know and have them link to you.
    9. Answer questions in different forums like Yahoo Answers.
    10. Go Green, start a green initiative. There are countless opportunities on how to go about achieving this, carbon free websites is a great example.
    11. Add resources to user generated sites like associated content or zimbio.
    12. Create a regularly updated resource list like the Web developer’s Handbook that people will continue to refer back to and refer others to.
    13. Get your content translated and republished in multiple languages and countries.
    14. Create CSS solutions for common tasks or CSS problems, or even more effective would be a whole set of solutions.
    15. Program a free tool or software everyone needs for a specific niche, but not one that everybody offers yet.
    16. Fashion an enduring partnership with similar service providers, like a graphic design agency joining forces with a PSD2XHTML provider.
    17. Publish recipes for healthy, Greek, Indian, raw or any type of food that is desirable to others but not everybody can buy.
    18. Perform a community service or help with animals and display images of them for others to see.
    19. Join a community and become one of the more prominent members like Maki of DoshDosh did on Sphinn and Digg.
    20. Build a community like 9Rules where people “proudly” are part of and display it on their sites.
    21. Develop a Firefox plugin for a common reoccurring task or having to deal with a widely spread annoyance, like BugMeNot .
    22. Join the “freebies” bandwagon, people love free stuff and when everyone loves you, the people willing to spend money will find you.
    23. Offer free music or other audio downloads, or at least a way to listen to the audio online.
    24. Give away a free eBook, or better yet offer several free eBooks like O’Reilly does.
    25. Offer free high quality icons for download and free use.
    26. Have background patterns available for free for web designers.
    27. Give away free wallpapers for download and invite artists to modify.
    28. Offer free scripts and “chunks code” for webmasters to use freely.
    29. Offer fundamental self improvement quotes or advice like hackyourself
    30. Give away images using a creative commons provider such as creative commons on your website.

    These are a few of the ways you are able to build links naturally and enhance you SEO. Keep this in mind when you go from very few links to having an additional 3,000 in a week, the spiders notice it and your ranking drops. So stay consistent with building your links naturally and avoid the artificial means of link building.

  • forumsAn Internet forum is an area for discussion made available on a website for users to post discussions, read and respond to posts by other forum members. Online forums allow members or users to start new topics and reply to existing posts too. Conversations on forums are called threads.

    With the advent of the internet, businesses are leaving no stone unturned to promote their businesses online. Among the various other means to market websites online, forum posting is turning into a popular option. To top that, it has been noted that visitors to websites by way of forums are worth more than any average visitor. Why? Simply because, forum visitors are active information seekers and engaged users, who are more likely to be interested in your services. However, you should note that forums are primarily beneficial for driving human traffic to your website. Search engine rankings follow closely and with a signature link with every post, you are assured greater visibility in the search engines too.

    Here’s how you can take advantage of internet forums to drive traffic to your website:

    Introduce Yourself: Begin by participating in the ‘Introduce Yourself’ section of the forum. Also, don’t forget to welcome new members!

    Become an Active Member: You could choose forums or topics, which interest you or are closely related to your business or service and actively participate in the discussions. Try solving problems and offer help and advice when required. Don’t underestimate yourself and believe that you cannot become a moderator. The effort that you put in to become a moderator on a forum is worth it and you are assured increased visits to your blog as visitors already believe you are a subject matter expert.

    Your Signature Tells All: A well-defined signature, with linked text to your URL, is essential if you want visitors to notice your link. Here’s an example:

    Your website and SEO: Do you know you can drastically increase your traffic with the help of forum postings?
    Michelle Crossley, studio1c

    Say NO to SPAM: Drop your links in the posts you visit or reply at. But, not in a spammy way! If you are dropping links before you establish yourself as an active contributor, it won’t take you long to be ignored or banned!

    Know the Forum Rules: Different forums have different and specific rules. Make sure that you have read them thoroughly (usually you can find a post on the forum rules prominently displayed in the forum index) so you aren’t banned after you have posted.

    Check for typos and missing words before you click ‘Submit’.

    While you work hard to increase free website traffic, you should ensure that users find relevant information on your forum posts too!

  • inbound marketing

    I often notice a good deal of my clients don’t understand the difference between “advertising” and “marketing.” Most of them just follow what others are doing by advertising their business in the same places as their competition, using outbound marketing - newspapers, TV, radio and magazines as means to find customers.

    What businesses really need to understand is that when you only advertise your business – rather than advertise and effectively market to them – you’re not connecting with your customer. Traditional outbound marketing techniques are losing their effectiveness as the internet continues to evolve. Rather than relying on outbound marketing to the masses that people find annoying (think of the radio ads that repeat their phone number 3+ times!) or don’t use anymore (newspapers are a perfect example), turn to inbound marketing to draw your target audience in to your business.

    What is inbound marketing?
    Inbound marketing is a mixture of blogging, social media and SEO that pull potential users in to your information. When used correctly they can strengthen brands, assemble a community of users and put a product, service or company right in front of potential customers when they are looking to buy.

    Today’s consumer hits the Internet searching for information on the product or service they want. Inbound marketing will put your business in front of the customer at the moment they are looking for your type of products/services. This happens at a local level too; don’t think your local market is not searching Google for your type of products or services, because they are.

    How inbound marketing works
    In the first step in SEO, we do research on your product/service type online. Among other things, we look at what your competitor is doing and what keywords they are using. This gives us a fair idea of how to connect with your perfect customer.

    We then promote your blog and product/services for your company; that will help you figure in the top search engine rankings. Customers can find you via those items that you are writing about in your blogs. Think of your blog as an additional means of advertising your product/service. A recent study by Hubspot concluded that company blogs had 55% more visitors and 97% more inbound links. With statistics like this, it's easy to see why blogging is becoming a mainstream practice for businesses.

    Social media is a crucial element in any inbound marketing solution. By social media, I mean using social networking sites and tools like Facebook, Linkedin, Twitter, Youtube, Webinars, social bookmarking, etc. Utilizing these will help you connect directly with users and customers. These tools can be monitored regularly, looking for conversations people are having about your type of products and services.

    Inbound marketing is much more then getting to the top of any search engine. It’s time to start thinking how you will market your business, not just advertise it. With good inbound marketing, you will find more ideal customers calling, with less effort on your part.

  • Submit your website to article directories for free publicity The number of online business successes are testimony to the fact that low budget internet marketing campaigns guarantee HIGH exposure at extremely LOW costs. To take advantage of the internet marketing opportunities, you need to use the correct tools to keep costs down. Listing your website on free directories’ is a sure-shot means to guarantee quality traffic!

    Is your online business looking to:

    • Drive more quality traffic to your website?
    • Capture visitors as leads?
    • Convert leads into customers?

    Try posting your website on these free directories today!

    1. Yahoo: With a Google PR of 9, it is a great place to submit non-commercial sites. [It does not accept commercial sites]
    2. Jayde is a quality link source. They are quick at adding submissions and you have a good chance of getting on getting on a decent listing page too! It is the internet's largest B2B Search Engine and one of the web's oldest business directories. Jayde was founded in 1996. It is an entirely human reviewed directory. According to the site, “The fast growing Jayde may be the most unique search engine on the internet. Are we better than Google? If you are a college student trying to find a research paper on mosquito's in the Amazon, probably not. It may take perusing thousands of search results to find that specific paper and that's not the way Jayde works. However, if you're a sales professional tying to efficiently find contacts within businesses, Jayde is better than Google!”
    3. WorldSiteIndex.com is a search-able web directory of English language sites organized by subject. However, you must note that free submissions are disabled from close of business on Fridays to start of business on Tuesdays.
    4. SoMuch is a SEO friendly free link directory where you can find the best human edited links sorted by topic and category. Their policy is to make it easy for you to find quality sites that aren't just filled with Google AdSense advertisements. They try to add web sites that ultimately have something to offer, and are constantly checking their links to meet that challenge.
    5. Info-Listings are sorted categorically to make it easier for people to find what they are looking for. If you cannot find an appropriate category for your listing, you can e-mail and suggest a new one.
    6. WWW Virtual Library is the oldest catalog of the Web, started by Tim Berners-Lee, the creator of HTML and of the Web itself, in 1991 at CERN in Geneva. Unlike commercial catalogs, it is run by a loose confederation of volunteers, who compile pages of key links for particular areas in which they are expert; even though it isn't the biggest index of the Web, the VL pages are widely recognized as being amongst the highest-quality guides to particular sections of the Web.

    Website directories are a great way for businesses to promote their websites. They help build back links, increase exposure and traffic too!

  • how to promote your website locallyFor those clients that need to promote their businesses locally, here are some helpful links and networking ideas to help grow your business and increase sales. The majority of these items are of no cost.

    1. Join your local Chamber of Commerce – generally they have online links back to your site, have networking mixers and are a great source of referrals
    2. Craigslist – have an “image ad” not just text and be sure to include your website link back to your site ALWAYS. Don’t forget one of the most popular sites online, Craigslist allows you to post free classified ads, on location(s) chosen by you.
    3. Yellow pages - just like the Yellow Pages only online so you can increase hits back to your site
    4. Yahoo Local despite Google being the reigning search engine, Yahoo! remains a popular option for its loyal users. Sign up on Yahoo! Local and grab all the free exposure your website can get!
    5. Google Local Maps create an account with Google and use Google Maps or Google Local to ensure that your business shows up in the search results on Google. When Google infuses these results on its page, it increases the value of its local search and maps application.
    6. Merchant Circle, Manta and Alignable are great ways to network locally
    7. Local.com Add your listing to a well traveled site that displays local favorites, reviews, maps, movie listings, and more.
    8. Kijiji free local listings on a site much like Craigslist
    9. White Pages are the same idea as the Yellow Pages but for businesses
    10. Connect with your local Economic Development Corporation. Generally they will be able to help promote your business and even offer a link back to your site as well.
    11. Send enewsletters – Email marketing is a great way to grow your client base by encouraging people to forward the email to a friend. Include a coupon in the email to entice new clients even more.
    12. Have postcards designed and printed and use them like flyers! Lay them at coffee shops, post them on cork boards at diners, automotive places, etc. People are more likely to notice them rather than a business card because of their size and are more likely to not discard it due to the nice printing and paper stock.
    13. Start a Blog and post on other blogs related to your industry or locale
    14. Start a Facebook ad and target your specific city, demographics, etc
    15. Post on forums specific to your city
    16. Yellow Pages ensure that you are listed on the online version of the popular phone directory. A basic listing comes free of cost.
    17. Yelp is another local venue for people to locate and review your business
    18. Get vinyl lettering for your back window. Keep the message simple with your business name, a couple of your services, phone number and website address.
    19. Leave business cards or tri-fold brochures at other local businesses
    20. Get social on websites like Facebook groups for your local areas or interact with local people in Instagram, LinkedIn or Twitter.
  • online-marketingWriting and submitting press releases related to your business and service is an important aspect of online marketing campaigns today. Worthwhile news can be shared with others and offer more opportunities for inbound linking and others to find your site. We've compiled some of the hottest Press Release sites on the net. When writing, a good rule of thumb is to keep your press release between 350-400 words and include no more than two links with your complete URL in the body of the article. Be sure to grade your press release for marketing effectiveness before submitting it to the masses.

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