We love creating for startups! Totumlink was a startup needing branding, marketing materials, ecommerce event registration and a strong online presence leading up to, and through the launch.
Getting noticed by schools and corporations that a Clinical Mental Health Counselor was offering onsite mental health options about this often stagmatized topic.
Working closely with the CEO and partners, we created a clear and consistent direction for their brand. We targeted business owners and school administrators with an organic marketing approach and small-town assemblies to spread the word about the uptick in suicides and mental health options in the workplace and educational sector. For a topic not many want to talk about unless their lying on a couch in a therapist's office, the masses were overwhelmingly interested, concerned and asking for more information.
Several team members who had worked prior for a well-known, global competitor commented on how aggressive and successful our online and email marketing strategies were for Totumlink compared to their prior employer.